Unit 2 Review Part 1: Risk Management, Ethics, And Marketing Segmentations Question Preview (ID: 39391)


Sports And Entertainment Marketing. TEACHERS: click here for quick copy question ID numbers.

This is an athlete who has proven to be among the best at their respective positions in their sports. They will be highly recruited by professional teams.
a) amateur athlete
b) industrial grade athlete
c) professional athlete
d) blue chip athlete

These activities are perceived as having a high level of inherent danger. They often involve speed, height, a high level of physical exertion, and specialized gear or spectacular stunts:
a) professional sports
b) extreme sports
c) industrial sports
d) recreational sports

Professional athletes will usually belong to a player’s association. What is another term for a player’s association?
a) labor union
b) market union
c) industrial organization
d) consumer organization

This is the contract negotiated by the players’ association and the owners of the team.
a) industrial players’ contract
b) negotiated leveraged deal
c) collective bargaining agreement
d) workers’ compensation contract

This is a common negotiation strategy in which the players refuse to go to work:
a) injunction
b) strike
c) lockout
d) embargo

This occurs when the owners of a team refuse to allow their players to work:
a) injunction
b) Strike
c) Lockout
d) Embargo

This athlete is someone who is NOT paid to play a sport. All University and College sports are played by these athletes.
a) professional athletes
b) consumer athletes
c) industrial athletes
d) amateur athletes

These athletes are paid to play a sport as a form of entertainment:
a) professional athlete
b) consumer athlete
c) industrial athlete
d) amateur athlete

Why did the NFL add a special line of apparel designed just for women?
a) to create additional advertising opportunities for TV networks
b) to increase the number of women attending NFL games
c) to expand its demographic appeal to women and generate additional revenue
d) to generate greater ticket sales to women who would want to wear the apparel to games

The British singer Adele appeals to a market segment that can best be described as
a) preteen girls and teenage girls
b) young teen males and late teen males
c) 20's to 50's primarily females but includes males
d) age 65 and older primarily males with females

A physical activity that is governed by a set of rules and is often engaged in competitively.
a) wrestling
b) sports
c) entertainment
d) industrialization

Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

Dividing the market into physical locations:
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

The producers of American movies manage the risk associated with making a movie that might be unprofitable by making movies that are:
a) based on successful books
b) based popular comic book characters
c) sequels to successful movies
d) all of the above are correct

This is a group of customers with shared needs and wants that is separated from the total market, on which the business will focus its efforts:
a) industrial segment
b) market segment
c) consumer target
d) demographic target

The fact that some American companies will not do business in India because of excessive government regulation and unreliable sources of electricity and water is an example of:
a) retaining the risk
b) transferring the risk
c) avoiding the risk
d) training for the risk

Buying insurance is a way to deal with risk by:
a) transferring it
b) retaining it
c) avoiding it
d) refusing it

Any strategy to reduce business threats that includes preventing, reducing, or lessening the negative impacts of those threats:
a) industrial management
b) risk management
c) marketing management
d) sales management

One of the most common methods businesses use to reduce the threat of accidents and injuries to customers and employees:
a) hiring well-qualified employees
b) training employees in safety procedures
c) installing safety equipment
d) all of the above are correct

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