SEM I 1.01-1.03 Review Question Preview (ID: 39298)


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Which of the following usually is a characteristic of the sport/event industry:
a) Manages a worldwide media network
b) Communicates with a limited audience
c) Provides products that are different for each consumer
d) Employs only those people who have athletic ability

The core benefits to customers who purchase sport products include entertainment, health, and
a) promotion
b) independence
c) achievement
d) adaptability

When a professional football expansion team is established in a community, the economic impact might result in
a) business closures, job layoffs, and high inflation rates.
b) more tourism, lower tax rates, and high interest rates
c) increased job creation and more consumer spending.
d) higher tax rates and fewer financial investment opportunities.

A unique characteristic of the sport industry is that it seeks to attract markets that
a) demand mostly tangible products
b) have consumers with artistic talent
c) include spectators and participants
d) are concerned with environmental issues

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact
a) total
b) indirect
c) fiscal
d) direct

Professional sports teams benefit their surrounding community by
a) endorsing local political candidates
b) attracting tourist dollars
c) hiring handlers to make sure athletes behave
d) making seat licenses available to season ticket holders

Which of the following is an example of marketing the sport event:
a) holding a race for a charitable organization
b) selling food products to a concession stand
c) delivering exercise bikes to retailers
d) distributing information about a NASCAR race

One of the main differences between professional and amateur athletes is that for professionals , the game is often
a) their occupation
b) closed to the public
c) free of charge
d) played for enjoyment

One characteristic of event marketing involves promoting and selling a(n)
a) tangible product
b) unique experience
c) nonperishable item
d) physical appeal

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
a) labor unions
b) trade associations
c) sanctioning bodies
d) professional societies

Which of the following help create the excitement and enthusiasm that make the games what they are:
a) team owners
b) coaches
c) trainers
d) spectators

A characteristic of an event is that it is produced and consumed
a) during planned intervals
b) at the same time
c) by the same group of people
d) in unemotional ways

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
a) target
b) mass
c) event
d) direct

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