SEM1 3.1-3.2 Study Guide Question Preview (ID: 37969)
Study Guide.
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A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a) Stadium image
b) Opt-in e-mail
c) Contest
d) Newspaper
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
a) Endorsement
b) Testimonial
c) Promotion
d) Broadcast
A vital promotional technique for entertainment marketing is the use of?
a) Distribution
b) Vertical integration
c) Broadcast webs.
d) Trailers
After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of?
a) An endorsement
b) Publicity
c) A sponsorship
d) Loyalty marketing
What should a sport or entertainment event do in order to be successful?
a) Earn maximum profits
b) Generate favorable press
c) Satisfy customer wants
d) Promote popular causes
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is and example of a?
a) Niche Market
b) Demographic Characteristics
c) Sponsor
d) Marketing mix
Repeated exposure to the largest, most diverse population of people is a benefit of ______ advertising.
a) Out-of-home
b) Newspaper
c) Direct
d) Radio
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event?
a) Personalities
b) Demographics
c) Expectations
d) Affiliations
When a performer expands into international markets, as an important consideration for his/her promotional efforts is that it is often necessary to?
a) Assume that literal language translations are acceptable.
b) Use the same advertising strategy with all markets.
c) Develop different brands for each market.
d) Adapt promotional messages for each market.
When a sport marketer considers factors such a lifestyles and interest levels in a specific sport, she/he is segmenting a market on the basis of?
a) Gender
b) Demographics
c) Geographic’s
d) Psychographics
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