Adv Spring Final Review Question Preview (ID: 37934)
Final Review.
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Product Mix components include all of the following except
a) Price
b) Product line
c) Brand
d) Package
Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
a) Demographics
b) Market
c) Psychographics
d) Geographics
A person who uses goods or services
a) Value
b) Customer
c) Market
d) Consumer
Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
a) Promotional mix
b) Promotional tie-ins
c) Personal selling
d) Promotion
Print, broadcast, online, and specialty media
a) Newspaper
b) Media
c) Audience
d) Media Types
The ads that appear at the top of a website.
a) Banner ad
b) Circulation
c) Newspaper
d) Display ad
Combination of the different types of promotion
a) Premiums
b) Promotional mix
c) Promotion
d) Promotional tie-ins
_______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
a) Feedback
b) Context
c) Decoding
d) Encoding
All of the following are required elements of product packaging except?
a) Logo
b) Product Information
c) Product Name
d) Bold colors
A(n) __________ includes features and options that increase the usefulness of a product
a) Basic product
b) extended product
c) Enhanced product
d) Product line
The AIDA concept consists of all the following except
a) Attractiveness
b) Desiree
c) Action
d) Interest
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
a) Publicity
b) Promotion
c) Advertising
d) Incentives
Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
a) Press kit
b) Publicity
c) Push policy
d) Pull policy
Any activity designed to create a favorable image towards a business, its products, or its policies
a) Public relations
b) Community relations
c) Promotion
d) Publicity
Product, price, promotion, place
a) Demographics
b) Target Market
c) Geographic
d) The 4 P's
Based on costs and on what competitors charge for the same product or service
a) Selling
b) Marketing
c) Pricing
d) Promotion
Someone who pays for goods or services
a) Value
b) Market
c) Consumer
d) Customer
Having a product where customers can buy it
a) Possession Utility
b) Form Utility
c) Time Utility
d) Place Utility
Used by a business to create a favorable image for itself, as opposed to promoting a product or service
a) Consumer sales promotions
b) Institutional promotion
c) Sales promotion
d) Product promotion
The personal satisfaction gained from use of a product
a) Customer option
b) Market
c) Consumer satisfaction
d) Value
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