Adv Spring Final Review Question Preview (ID: 37934)


Final Review. TEACHERS: click here for quick copy question ID numbers.

Having a product where customers can buy it
a) Possession Utility
b) Form Utility
c) Time Utility
d) Place Utility

Product, price, promotion, place
a) Demographics
b) Target Market
c) Geographic
d) The 4 P's

Based on costs and on what competitors charge for the same product or service
a) Selling
b) Marketing
c) Pricing
d) Promotion

Someone who pays for goods or services
a) Value
b) Market
c) Consumer
d) Customer

Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
a) Press kit
b) Publicity
c) Push policy
d) Pull policy

Any activity designed to create a favorable image towards a business, its products, or its policies
a) Public relations
b) Community relations
c) Promotion
d) Publicity

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
a) Publicity
b) Promotion
c) Advertising
d) Incentives

The AIDA concept consists of all the following except
a) Attractiveness
b) Desiree
c) Action
d) Interest

A(n) __________ includes features and options that increase the usefulness of a product
a) Basic product
b) extended product
c) Enhanced product
d) Product line

_______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
a) Feedback
b) Context
c) Decoding
d) Encoding

All of the following are required elements of product packaging except?
a) Logo
b) Product Information
c) Product Name
d) Bold colors

Combination of the different types of promotion
a) Premiums
b) Promotional mix
c) Promotion
d) Promotional tie-ins

The ads that appear at the top of a website.
a) Banner ad
b) Circulation
c) Newspaper
d) Display ad

Print, broadcast, online, and specialty media
a) Newspaper
b) Media
c) Audience
d) Media Types

Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
a) Promotional mix
b) Promotional tie-ins
c) Personal selling
d) Promotion

A person who uses goods or services
a) Value
b) Customer
c) Market
d) Consumer

Product Mix components include all of the following except
a) Price
b) Product line
c) Brand
d) Package

Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
a) Demographics
b) Market
c) Psychographics
d) Geographics

The personal satisfaction gained from use of a product
a) Customer option
b) Market
c) Consumer satisfaction
d) Value

Used by a business to create a favorable image for itself, as opposed to promoting a product or service
a) Consumer sales promotions
b) Institutional promotion
c) Sales promotion
d) Product promotion

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