SEM I Unit 3 Part 1 Question Preview (ID: 37916)
SEM I Unit 3 Part 1.
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Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event:
a) Personalities
b) Demographics
c) Expectations
d) Affiliations
What should a sports or entertainment event do in order to be successful?
a) Earn maximum profits
b) Generate favorable press
c) Satisfy consumer wants
d) Promote popular causes
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
a) niche market.
b) demographic characteristic.
c) sponsor.
d) marketing mix.
The promoters of an extreme-sports weekend event would most likely target which of the following markets:
a) Professional athletes
b) Older men, ages 40 to 50
c) Business executives
d) Young men, ages 12 to 34
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
a) gender.
b) demographics.
c) geographics.
d) psychographics.
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered
a) dynamic
b) sole
c) signature
d) interactive
What should a business anticipate when developing a project plan?
a) Research
b) indirect
c) Change
d) direct
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
a) Advertising
b) Direct marketing
c) Publicity
d) Sales promotion
Which of the following is a characteristic of most online banner advertisements:
a) Productive
b) Restrictive
c) Selective
d) Interactive
Which of the following is an example of online advertising:
a) Hosting chat rooms
b) Providing information
c) Sponsoring a web site
d) Giving away gifts
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort#39;s web site:
a) Shoe manufacturer
b) Snowboard retailer
c) Cross-training equipment distributor
d) Rock-climbing boot retailer
A tire producer is most likely to advertise its products on a website that interests
a) fitness trainers.
b) marathon runners.
c) auto racing enthusiasts.
d) tennis fans.
The part of a print advertisement that is often noticed first by readers is the
a) business identification.
b) illustration.
c) white space.
d) copy.
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product#39;s
a) uses.
b) producer.
c) price.
d) features.
Advertising copy that states Only 3 days left is trying to
a) encourage action.
b) describe features.
c) describe features.
d) make a claim.
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
a) Slogan
b) Headline
c) Copy
d) Illustration
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
a) Endorsement
b) Testimonial
c) Promotion
d) Broadcast
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a) Stadium signage
b) Opt-in e-mail
c) Contest
d) Newspaper
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
a) assume that literal language translations are acceptable.
b) use the same advertising strategies with all markets.
c) develop different brands for each market.
d) adapt promotional messages for each market.
When writing information to post on web sites, Internet businesses should
a) break the text into short, manageable sections with many headlines.
b) boost content appeal and interest with quips, stories, and humor.
c) use jargon and bulleted points to emphasis important content.
d) consolidate information by constructing long, descriptive sentences.
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