2017 SEM I Unit 2 Exam Part II Question Preview (ID: 37913)
2017 SEM I Unit 2 Exam Part II.
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Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
a) Provided to ambush marketers
b) Inclusion in a sponsorship proposal
c) Inclusion in event programs
d) Provided in the city hosting the event
The action taken by the salesperson in handling customer complaints should be based on which action?
a) Solutions available within the policies of a business
b) Attitude of customers toward the salesperson
c) Amount of time required to solve the problem
d) Opinion of the salesperson about the customer
Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers?
a) Argumentative
b) Domineering
c) Insulting
d) Dishonest
“I think I will wait until Saturday to download a movie,” is a statement that best characterizes which type of customer?
a) Disagreeable
b) Domineering or superior
c) Dishonest
d) Slow/methodical
What should an employee do to determine whether or not the complaint of a customer is justified?
a) ask a supervisor
b) restate the complaint
c) take immediate action
d) investigate the problem
The hostess received a reservation request from someone for eight people. The hostess stated that the restaurant will provide only one check for parties of eight+ . The caller was dissatisfied. What is the major area of concern for the complaint?
a) prices
b) policy
c) product
d) personnel
What is often one of the first steps in processing an incoming telephone order?
a) Exploring pricing policy
b) Obtaining the name of a customer
c) Describing each item
d) Checking for availability
Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience?
a) Stops in services
b) Loss of customers
c) Increases in prices
d) Computerized system
What rule of thumb will help sports or event marketers develop a memorable logo?
a) It should be elaborate and flashy.
b) It should include clip art.
c) It should be clear and simple.
d) contain at least 3 colors
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
a) redesign logos
b) increase prices
c) send newsletters
d) change sponsors
A basketball team wins a postseason playoff game and proceeds to play another team for the regional champion ship. In which type of tournament is the basketball team participating?
a) Tri- level
b) multistage
c) heat
d) scramble
Why do event organizers develop production schedules ?
a) To analyze safety and health considerations for the event
b) To organize rehearsals prior to the day of the event
c) To arrange for the media to broadcast the event
d) To outline all of the activities needed to prepare for the event
It is important to define the project precisely so one can accomplish which goal?
a) spend less money
b) create something tangible
c) involve other people
d) achieve objectives
What should a business anticipate when developing a project plan?
a) research
b) publicity
c) change
d) secrecy
Which is a true statement about project planning?
a) With a project plan, one can mentally walk through his or her project from start to finish
b) One should avoid a custom -made project plan.
c) Through project planning, one can evaluate what he or she has accomplished.
d) one should minimize the involve ment of others in the planning process
Why is it important to think ahead about how one will monitor a project?
a) To make sure the quality of a project is not compromised
b) to pick the right helpers
c) to practice monitoring the project
d) To guarantee the availability of needed resources
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
a) Before it implements organizational changes
b) Only when there appears to be a problem
c) If ticket sales show short- term improvement
d) in a proactive and systematic matter
What kind of goals should sports or event marketers set if they have the appropriate data?
a) open ended
b) realistic
c) general
d) broad
Sporting goods businesses often gather marketing information to accomplish which action?
a) identify trends
b) obtain licensing contracts
c) gain respect of competitors
d) adjust credit ratings
What is one way that sports or event marketers use marketing information?
a) to develop new products
b) determine credit scores
c) change economic trends
d) to prepare sales invoices
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