2017 SEM I Unit 2 Part III Question Preview (ID: 37912)
2017 SEM I Unit 2 Part III.
TEACHERS: click here for quick copy question ID numbers.
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
a) Magazine Article
b) Trade Journal
c) Government Website
d) Sales Report
To know what websites and advertisements visitors see, sports and event e- marketers would check which component?
a) Text Files
b) Direct Delivery Programs
c) Clickstream Data
d) Internet Service Providers
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
a) Government Sources
b) Telephone Surveys
c) Primary Databases
d) Personal Questionnaires
Which is a secondary source of information for a sport or an event?
a) Personal Interviews
b) Computerized Surveys
c) Accounting Records
d) Demographic Reports
What internal records do many businesses monitor in order to obtain useful marketing information?
a) Sales Reports
b) Trade Journals
c) Industry Projection
d) Print Advertisements
What type of competitor information is important for sports or event organizations to maintain in a database?
a) Consumption
b) Demographics
c) Market Size
d) Price Lists
Which might a sports or an event organization search to obtain marketing information?
a) Foundation
b) Media
c) Newsletters
d) The Internet
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate?
a) It can be out of date
b) It can be incomplete
c) It can be costly
d) It can be time consuming
What information is usually contained in a database about competitors?
a) Budget Structure
b) Production techniques
c) Advertising Media
d) Creative Strategy
What type of marketing information might a business obtain by monitoring sales invoices?
a) Service Tactics
b) Profit Margin
c) Sales Territory
d) Customer Profiles
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
a) To compile Regulatory Data
b) To review Employment trends
c) To analyze product performance
d) To prioritize investment goals
A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location?
a) Youth Magazine
b) Government Census
c) National News Outlet
d) Sporting Goods Association
Which internal records might a business use to analyze information regarding customer satisfaction levels?
a) Expense Reports
b) Debit Receipts
c) Credit Reports
d) Comment Cards
One way for the WSC Swim and Raqcuet Club to obtain primary information about the quality of its facilities and the level of services is by completing which action?
a) Reading Industry Publication
b) Surveying club members
c) Viewing the website of competitors
d) Collecting promotional literature
Primary research includes collecting data for which situation?
a) Marketers across the industry to use
b) information purposes only
c) The current research project
d) Understanding the economic cycles
Which is a characteristic of the sports or event industry?
a) Manages a worldwide media network
b) Communicates with a limited audience
c) Provides products that are different for each consumer
d) Employs only those people who have athletic ability
Surrounding communities benefit from professional sports teams by which action occurring?
a) Endorsing local political candidates
b) Attracting tourist dollars
c) Hiring handlers to make sure athletes behave
d) Making seat licenses available to season ticket holders
The chamber of commerce for a large city estimates the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
a) Total
b) Indirect
c) Fiscal
d) Direct
Which is an example of promoting a sports event?
a) Holding a race for a charitable organization
b) Selling food product to a concession stand
c) Delivering exercise bikes to retailers
d) Distributing information about a NASCAR race
One characteristic of event marketing involves promoting and selling which product or service?
a) Tangible product
b) Unique Experience
c) Nonperishable Item
d) Physical Appeal
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