SEM1 1.03-1.05 Study Guide Question Preview (ID: 37901)
Study Guide.
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Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
a) Promotions
b) Advertising
c) Media relations
d) Community relations
A person responsible for matching up corporations with events that reach their target market has a career in
a) Sponsorship management
b) Sales promotion
c) Hospitality
d) Advertising sales
Which of the following marketing activities involves responsibility for a sport organizations licensing activities:
a) Community relations
b) Public relations
c) Sales
d) Merchandising
A baseball game broadcast on the radio is an example of
a) A nonsport
b) Owned-goods service
c) A sporting good
d) Sport media
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
a) Awareness
b) Image
c) Image extension
d) Loyalty
Your high-schools basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a (n) _________ sport/event product.
a) Inconsistent
b) Perishable
c) Tangible
d) Consistent
The programs , hot dogs , drinks , and souvenirs that fans buy during a sporting event are part of the total sports
a) Product
b) Promotion
c) Market
d) Strategy
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game`s ________ value.
a) Financial
b) Entertainment
c) Economic
d) Physical
Ryan loves baseball and plays year-round in several community leagues. He’s very goal-oriented, focused, and is out to win every game. Ryan participates in sports because he
a) Wants to maintain a healthy lifestyle
b) Has a laid-back attitude
c) Is very competitive by nature
d) Enjoys socializing with teammates
One of the primary reasons that people are motivated to attend arena football games is the
a) Instant-replay feature
b) Affordable ticket prices
c) Low scores
d) Prime-time , network television exposure
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