SEM II 4.05 Study Guide 1 Question Preview (ID: 37893)


SEM II 4.05 Study Guide 1 Questions 1-12. TEACHERS: click here for quick copy question ID numbers.

What is a potential threat a manager might identify in a SWOT analysis?
a) Economy rebounding
b) Growing government regulation
c) Weak market image
d) Cost advantages

By conducting a competitive analysis, businesses often are able to determine if they have which attribute?
a) A competitive advantage
b) A target market
c) A promotional plan
d) A security problem

An important step in the process of developing a marketing plan involves selecting which component?
a) Distribution agent
b) Target market
c) Sales force
d) Research strategy

The marketing objectives that a business develops for its marketing plan should lead to which situation?
a) Increased prices
b) Increased sales
c) Decreased costs
d) Decreased taxes

The marketing strategy of a marketing plan should include which component?
a) Proposed annual budget
b) Explanation of accounting methods
c) Detailed product description
d) List of current employees

SWOT analysis is a technique for summarizing which components of a company?
a) Strengths, weaknesses, opportunities, and threats
b) Skills, workers, organizations, and teams
c) Strategy, wholesalers, objectives, and trademarks
d) Store, warranty, occupations, and tariffs

What is a potential weakness a manager might identify in a SWOT analysis?
a) Competitors failing
b) High-quality products
c) Lack of management depth
d) Low-cost foreign competition

As part of its market analysis, the SVM Company estimates to increases in product demand over a set time frame for a particular market segment. The SVM Company is attempting to analyze which market feature?
a) Size
b) Growth rate
c) Performance
d) Profitability

When it is conducting a competitive analysis a firm discovers a competitor's weakness. Which condition has the firm most likely uncovered?
a) Ethical disadvantage
b) Internal threat
c) Marketplace opportunity
d) Product liability

Which information is known when conducting a market analysis about the demand for a product?
a) Market potential
b) Sales growth
c) Target market
d) Supply factor

The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of the sales increase?
a) 9.75%
b) 9%
c) 8.50%
d) 8.25%

Which is an activity that a business performs when conducting a competitive analysis?
a) Sets productivity goals
b) Monitors marketing strategies of rivals
c) Calculates economic data
d) Develops selling procedures

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