SEM II 3.04-3.07 Question Preview (ID: 37883)


SEMII 3.04 - 3.06 Study Guide Review. TEACHERS: click here for quick copy question ID numbers.

Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the sign of the Fresh Water Company at the registration desk in exchange for bottles of water to give to the participants. This is an example of which activity?
a) Selective distribution strategy
b) Professional testimonial
c) Barter agreement
d) Contingency plan

It can be beneficial for a sports or event organization to develop a bartering agreement with a vendor if the agreement accomplishes which goal?
a) Helps decrease event expenses
b) Involves obtaining food and beverage items
c) Meets the organization’s selling goals
d) Includes sales-promotion products

When planning a major concert for a popular band, marketers factor for potentially generating significant additional profit?
a) Advertising possibilities
b) Merchandising opportunities
c) Selling requirements
d) Financing arrangements

Charlie is organizing a dance contest to raise money for the community's recreation center. Which components will Charlie need to obtain for the event?
a) Dance floor, athletic equipment, and disk jockey
b) Sound system, dance floor, and shoes
c) Disk jockey, dance floor, and sound system
d) Sound system, disk jockey, and flowers

A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenue on the opening day. Which products would most likely generate this revenue?
a) Jerseys featuring a redesigned logo
b) Souvenir programs picturing players
c) Autograph books for children
d) Champion hockey pucks

Paramount Entertainment debuts a new ride, Thunder Rapids. Which item would have the most merchandising appeal?
a) A Paramount Entertainment hat
b) An evergreen product
c) A soundtrack of the rapids
d) An “I survived Thunder Rapids” T-shirt

Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at which event?
a) Sport industry conference
b) Formal fund-raising dinner
c) Professional football game
d) Art exhibit and street festival

Which is a type of concession that sports franchises often operate in the sporting facility
a) Coat check area
b) Customer service office
c) Child care center
d) On-site retail shop

Why do organizers of major events often hire the services of professional lighting and sound companies?
a) To monitor the timing of all event activities
b) To entertain crowds during half-time shows
c) To work with network broadcast crews
d) To install and operate technical systems

Which is a characteristic of product bundling in the sports or event industry?
a) Lower prices
b) Higher quality
c) Higher prices
d) Lower quality

Which is an incentive that sports organizations often use to sell tickets to large groups?
a) Advertising
b) Discounts
c) Publicity
d) Merchandising

A successful preseason booking strategy often involves targeting which group?
a) Occasional attendees
b) Current ticket holders
c) Walk-up spectators
d) Community organizations

When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor?
a) The television network broadcast rights
b) The size of the opponent’s stadium
c) The team’s performance record
d) The availability of the press-box space

One reason sports or event marketers often bundle extra amenities with tickets is to perform which action?
a) Manage distribution
b) Increase revenue
c) Improve coverage
d) Control publicity

When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one?
a) Security issues
b) Geographic origin
c) Inventory needs
d) Selling methods

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