SEM II 2.01-2.05 Question Preview (ID: 37849)


SEM II Review 2.01-2.04. TEACHERS: click here for quick copy question ID numbers.

An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
a) Date and time of the sports event
b) Fee and payment schedule
c) Size and interest of the audience
d) Cost of planning and production

A sponsorship agreement between a sports team and a local business should include which components?
a) Benefits for both parties
b) Tangible rewards
c) Guaranteed results
d) Third-party responses

Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
a) Mail color brochures to all local businesses
b) Make cold calls to national corporations
c) Conduct online research
d) Develop a sales letter

Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
a) Adjust the pricing options in order to obtain the sale
b) E-mail a copy of the proposal to the decision-maker
c) Ask the meeting participants for sponsorship referrals
d) Send a thank-you card to each of the meeting participants

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
a) Reinforce important deadlines
b) Conduct follow-up activities
c) Evaluate sponsorship activities
d) Discuss sponsorship benefits

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
a) Benefits the community
b) Generates national media coverage
c) Includes celebrity appearances
d) Appeals to a large target market

What do amateur sports organizations often solicit in order to be able to operate?
a) Grant money
b) Media coverage
c) Free publicity
d) Playing time

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
a) Grant or foundation monies
b) Celebrity Endorsements
c) Capital-improvement loans
d) Tax refunds from the community

A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
a) Participants
b) Corporate sponsors
c) Paying customers
d) Spectators

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
a) She communicated sponsorship benefits.
b) She upsold the level of sponsorship
c) She followed up with the potential client.
d) She negotiated terms with a vendor.

By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
a) Creating expanded advertising opportunities
b) Maximizing mass-media exposure
c) Processing special orders
d) Providing efficient, ongoing service

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
a) Improve their brands
b) Advertise their products
c) Encourage vendor loyalty
d) Service their sponsors

What is a benefit to a sports team coordinating outreach projects with local community organizations?
a) Generates public support for a team
b) Attracts athletes from other sports
c) Decreases the need to advertise
d) Improves relations with the media

Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
a) Determine its strengths and weaknesses with each public
b) Evaluate the impact of various publicity messages
c) Identify the appropriate tools to deliver the public-relations message
d) Establish a positive relationship with a member of each fan base

Which is an example of publicity in the sports or event industry?
a) The national soccer league secures advertising spots on network television stations.
b) A business owner purchases baseball uniforms and equipment for a Little League team.
c) A local newspaper prints a human-interest story about a college volleyball player.
d) The International Olympic Committee elects a new president to its governing boar.

Which statement is true regarding the importance of fans supporting sports or event activities?
a) Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
b) Building fan support involves public-relations strategies designed to increase short-term sales.
c) Large sports or event organizations are usually more successful in building fan support than smaller organizations.
d) Most sports or event marketers consider spectators their most important fan base.

Sports or event marketers use public-relations strategies to create and maintain which characteristics?
a) Low profiles
b) Suitable illusions
c) Specific images
d) Indifferent attitudes

The primary objective of developing sports or event public-relations strategies is to complete which activity?
a) Encourage local businesses to purchase more tickets, concessions, and merchandise
b) Develop positive relationships with corporate sponsors and advertisers
c) Promote publicity efforts with key members of the media and business community
d) Establish a feeling of goodwill with all of the fan bases of the organization

Which is an example of a sports or event community outreach project?
a) The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
b) A soccer team works with local businesses and the media to create school mediation programs.
c) A well-known track star speaks to government legislators about athletes' illegal use of steroids.
d) The coordinator of an annual jazz festival applies for operating permits with government officials.

Sports or event organizations need to build positive relationships with the media because they have which characteristic?
a) The means to spread news to the masses
b) Very few regulations that they must follow
c) The ability to control advertising sponsors
d) Little control over what is considered newsworthy

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