SEM II 2.01-2.05 Question Preview (ID: 37849)

a) The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.

b) A soccer team works with local businesses and the media to create school mediation programs.

c) A well-known track star speaks to government legislators about athletes' illegal use of steroids.

d) The coordinator of an annual jazz festival applies for operating permits with government officials.

a) The means to spread news to the masses

b) Very few regulations that they must follow

c) The ability to control advertising sponsors

d) Little control over what is considered newsworthy

a) Low profiles

b) Suitable illusions

c) Specific images

d) Indifferent attitudes

a) Encourage local businesses to purchase more tickets, concessions, and merchandise

b) Develop positive relationships with corporate sponsors and advertisers

c) Promote publicity efforts with key members of the media and business community

d) Establish a feeling of goodwill with all of the fan bases of the organization

a) Without ongoing fan support, popularity of a performer or profitability decreases for an organization.

b) Building fan support involves public-relations strategies designed to increase short-term sales.

c) Large sports or event organizations are usually more successful in building fan support than smaller organizations.

d) Most sports or event marketers consider spectators their most important fan base.

a) The national soccer league secures advertising spots on network television stations.

b) A business owner purchases baseball uniforms and equipment for a Little League team.

c) A local newspaper prints a human-interest story about a college volleyball player.

d) The International Olympic Committee elects a new president to its governing boar.

a) Determine its strengths and weaknesses with each public

b) Evaluate the impact of various publicity messages

c) Identify the appropriate tools to deliver the public-relations message

d) Establish a positive relationship with a member of each fan base

a) Generates public support for a team

b) Attracts athletes from other sports

c) Decreases the need to advertise

d) Improves relations with the media

a) Creating expanded advertising opportunities

b) Maximizing mass-media exposure

c) Processing special orders

d) Providing efficient, ongoing service

a) Improve their brands

b) Advertise their products

c) Encourage vendor loyalty

d) Service their sponsors

a) She communicated sponsorship benefits.

b) She upsold the level of sponsorship

c) She followed up with the potential client.

d) She negotiated terms with a vendor.

a) Grant or foundation monies

b) Celebrity Endorsements

c) Capital-improvement loans

d) Tax refunds from the community

a) Participants

b) Corporate sponsors

c) Paying customers

d) Spectators

a) Benefits the community

b) Generates national media coverage

c) Includes celebrity appearances

d) Appeals to a large target market

a) Grant money

b) Media coverage

c) Free publicity

d) Playing time

a) Adjust the pricing options in order to obtain the sale

b) E-mail a copy of the proposal to the decision-maker

c) Ask the meeting participants for sponsorship referrals

d) Send a thank-you card to each of the meeting participants

a) Reinforce important deadlines

b) Conduct follow-up activities

c) Evaluate sponsorship activities

d) Discuss sponsorship benefits

a) Mail color brochures to all local businesses

b) Make cold calls to national corporations

c) Conduct online research

d) Develop a sales letter

a) Date and time of the sports event

b) Fee and payment schedule

c) Size and interest of the audience

d) Cost of planning and production

a) Benefits for both parties

b) Tangible rewards

c) Guaranteed results

d) Third-party responses