SEM II Review 1.10-1.14 Question Preview (ID: 37843)
SEM II Review.
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One of the main portions of a marketing report describes the research methods and which other component?
a) Industry review standards
b) Data collection procedures
c) Technical terms
d) Consulting expenses
Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include
a) Information that is relevant to the marketing decisions that management must make.
b) All the information collected so management can decide what is important
c) Information that applies only to people not currently part of the target market.
d) Information that applies only to the company's current target market.
An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?
a) Scientific data
b) Computer software
c) Informal outlines
d) Handmade graphics
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
a) Research methods
b) Relevant information
c) Pertinent data
d) Research findings
Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?
a) Analysis
b) Introduction
c) Summary
d) Appendix
The main portion of a marketing report that explains the research findings should include which component?
a) Summaries and recommendations
b) Technical appendixes and indexes
c) Data-collection procedures
d) Supporting tables and graphs
When writing marketing reports, researchers should make sure that they include a section about which component?
a) Populations
b) Qualifications
c) Regulations
d) Limitations
An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
a) Simplicity
b) Technically oriented
c) Free from detail
d) Complexity
Which type of sponsorship objective involves bartering for goods and services?
a) Cost avoidance
b) Revenue Generation
c) Activation
d) Promotion
Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?
a) Olympic opening ceremony
b) Extreme-sporting event
c) Pro-football game
d) Affinity-sporting event
Obtaining the right to name a sport or event is often one of the objectives of which component?
a) Franchise arrangement
b) Sponsorship
c) Affiliation
d) Licensing agreement
Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?
a) Nonprofit organizations
b) Related businesses
c) Athletic competitors
d) Charitable organizations
Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?
a) Sponsorship objectives
b) Manufacturing methods
c) Financial policies
d) Quantity standards
Why should sports or event marketers develop proof-of-performance packages for sponsors?
a) To provide information about the facility
b) To explain the type of sport or event
c) To list the important participants
d) To help sponsors justify the investment
What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?
a) Exploitation
b) Relationship marketing
c) Exclusivity
d) Value in kind (VIK)
To avoid its message from getting lost among the messages of a team’s other sponsors, Taco Bell offered to name the pregame show “The Taco Bell Pregame Report.” What is this benefit called?
a) Sales and sampling opportunities
b) Ownership
c) Exclusivity
d) Fund-raising opportunities
When a venue is important to sell, it is part of which component?
a) Market
b) Facility
c) Location
d) Product
What is the salesperson doing in this situation? A salesperson says to a potential client: “The luxury boxes of an arena have plenty of space to entertain business clients; and the catering staff can help plan the menu for game-day festivities.”
a) Addressing objections
b) Describing amenities
c) Determining needs
d) Reaching closure
Which is the first step in a sponsorship presentation?
a) Create interest in an organization or event.
b) Give event details
c) Create interest in the sponsorship opportunity.
d) Explain how the prospective sponsor can get involved
To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?
a) Relationship marketing
b) Sales and sampling opportunities
c) Exclusivity
d) Public relations
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