Persuasive Advertising Tehniques Question Preview (ID: 36172)


Based On The 9 Techniques And 3 Categories Learned In Class. TEACHERS: click here for quick copy question ID numbers.

What category would the sad puppy type of commercials fit into?
a) Ethos
b) Pathos
c) Logos
d)

Words like amazing, revolutionary, virtually, and ultra-soft might appear on an ad that is using which technique?
a) Bandwagon
b) Glittering Generalities/Weasel Words
c) Humor
d) Plain Folk

If an ad says it is America's favorite, which technique are they using?
a) Snob Appeal
b) Plain Folk
c) Glittering Generalities
d) Bandwagon

Which persuasive category tries to appeal to you with facts and logic?
a) Ethos
b) Pathos
c) Logos
d)

If an add shows really good looking food or uses cartoon characters on a product then they are using what?
a) Bribery
b) Name Calling
c) Transfer/Association
d) Testimonial

Which persuasive category appeals to credibility and your sense of right and wrong ?
a) Ethos
b) Pathos
c) Logos
d)

Which persuasive category appeals to your emotions?
a) Ethos
b) Pathos
c) Logos
d)

What are the 3 categories of persuasion?
a) Ethos, Pathos, Logic
b) Ethos, Logos, Pathos
c) Ethics, Emotions, Logos
d) Pathos, Logic, Emotions

Which technique tries to get you to remember the product by making you laugh?
a) Snob Appeal
b) Testimonial
c) Glittering Generalities
d) Humor

Which technique tries to persuade you by making you think everyone has the product so you need it too?
a) Bandwagon
b) Humor
c) Snob Appeal
d) Transfer/Association

If a company offers you something extra or a deal for buying their product, which technique are they using?
a) Testimonial
b) Humor
c) Bribery
d) Plain Folk

If a company uses famous people or doctors in their ad to add credibility to it, which technique are they using?
a) Snob Appeal
b) Plain Folk
c) Transfer/ Association
d) Testimonial

Which technique tries to get you to associate your feelings about what you see into the product itself?
a) Transfer/Association
b) Testimonial
c) Name Calling
d) Snob Appeal

Which technique uses words that sound great, but don't really mean anything?
a) Bandwagon
b) Glittering Generalities
c) Transfer
d) Humor

If a company tries to convince you to buy their product by making the competitor's product sound bad, what are they using?
a) Bribery
b) Name Calling
c) Humor
d) Weasel Words

Which technique uses average, ordinary people?
a) Bribery
b) Bandwagon
c) Snob Appeal
d) Plain Folk

If an ad shows fancy, stylish, glamorous looking people, they are using which technique?
a) Snob Appeal
b) Transfer
c) Name Calling
d) Humor

True or False: Advertisers only use one technique per ad they create.
a) True
b) False
c)
d)

When a company offers you free shipping if you spend over a certain amount of money, they are using which technique?
a) Plain Folk
b) Testimonial
c) Bribery
d) Humor

If an ad features quotes from people who have used the product, which technique are they using?
a) Testimonial
b) Bandwagon
c) Weasel Words
d) Transfer

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