Persuasion Techniques Question Preview (ID: 35809)


7-8 Grade. TEACHERS: click here for quick copy question ID numbers.

only the good aspects of a product or action are emphasized; uses fine print
a) testimonial
b) card stacking
c) name calling
d)

associating the product or service with a well-known organization or person
a) loaded words
b) testimonial
c) bandwagon
d)

employ vague, sweeping statements that are associated with something desirable
a) plain folks
b) bandwagon
c) glittering generality
d)

stress the idea that most people are doing something and they should, too
a) loaded words
b) name calling
c) bandwagon
d)

using ordinary people or trying to sound ordinary in order to sell or persuade people
a) testimonial
b) bandwagon
c) plain folks
d)

stating or implying that the competition is wrong or inferior
a) plain folks
b) name calling
c) glittering generality
d)

using personal physical appeal to sell products
a) humor
b) transfer
c) bribery
d)

gives something desirable to the consumer in exchange for a purchase or action
a) bribery
b) simple solutions
c) transfer
d)

repeated use of a slogan, phrase, or jingle
a) glittering generalities
b) repetition
c) transfer
d)

making a person laugh gives positive feelings about the product
a) name calling
b) simple solutions
c) humor
d)

attaching many problems to one solution
a) simple solutions
b) repetition
c) glittering generalities
d)

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