New Marketing 1.04 - 1.05 Question Preview (ID: 35187)


New Marketing 1.04 - 1.05. TEACHERS: click here for quick copy question ID numbers.

A Web crawler is:
a) an insect that eats the wires on your computer.
b) a researcher who creates surveys online.
c) an Internet bot that browses the Web to find and file information.
d) a virus on your computer.

During what year/years did the World Wide Web begin?
a) 1930-1950
b) 1989-1999
c) 1940-1950
d) 1910-1920

Validity of a search result is:
a) the degree to which the results are accurate.
b) the degree to which the results disprove your theory.
c) the degree to which the results are reproducible.
d) the degree to which the results are inaccurate.

What is the difference between the Internet and the World Wide Web?
a) The World Wide Web contains images and text.
b) The Internet came after  the World Wide Web.
c) The World Wide Web is older.
d) The World Wide Web is the same as the Internet.

What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
a) Microsoft
b) Apple
c) AOL
d) Bing

Primary research is:
a) obtained from an Internet search.
b) collected for the first time by the researcher.
c) obtained from a government source.
d) collected by visiting a library.

The reliability of a search result is:
a) the degree to which the results are consistent.
b) the degree to which the results are accurate.
c) the degree to which the results disprove your theory.
d) the degree to which the results are inaccurate.

When conducting research, a student should:
a) only use one search engine.
b) never use a search engine.
c) use only the search engine that they are most familiar with.
d) use multiple search engines.

A request for information is also called a/an:
a) web crawler
b) answer
c) query.
d) study guide

What was the name of the first search engine?
a) Veronica
b) Archie
c) Jude
d) Google

Secondary research is:
a) obtained from research previously conducted.
b) obtained from interviewing someone.
c) collected for the first time by the researcher.
d) collected by administering a survey

Conducting a survey to gather information is:
a) survey research
b) tertiary research
c) secondary research.
d) primary research.

If a company purchases survey results, this is called:
a) secondary research.
b) primary research.
c) observational research.
d) ethnographic research.

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