D/S Unit 5 Review Question Preview (ID: 34367)


D/S Final Review. TEACHERS: click here for quick copy question ID numbers.

The purpose of advertising is to
a) all of these
b) tease the consumer
c) inform the consumer
d) persuade the consumer

Which of the following is not a common marketing strategy?
a) Making the customer do product research
b) Providing financing options
c) Repetition
d) Personal selling

What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ?
a) Opportunity cost
b) Law of diminishing return
c) Delayed gratification
d) Significant purchase

Which of the following should you consider when making a significant purchase?
a) All of these
b) Your buying motives
c) If you can't pay cash, don't buy it
d) The opportunity cost

Which of the following is not a form of product positioning?
a) Financing
b) Brand recognition
c) Shelf positioning
d) Packaging and color

Getting the best deal on a purchase involves doing all of the following except:
a) Being first in line for a new product
b) Negotiating
c) Having patience
d) Shopping around to find the best deal

Which of the following is typically not a good place to find a deal?
a) Mall
b) Online auctions
c) Consignment shops
d) Individuals

Joe tries to bargain at an electronics store but is unable to negotiate the price down. What should be his next step?
a) Walk away
b) Be silent
c) Ask about 90-days-same-as-cash
d) All of these

Which of the following is not recommended if you are trying to make your money go further?
a) Buying only name-brand products
b) Buying clothing at end-of-the-season sales
c) Buying clothing at end-of-the-season sales
d) Comparison shopping

When buying things at an auction, it is important that you:
a) All of these
b) Set a limit on the amount you are willing to pay
c) Donʹt get caught up in the excitement and end up paying more than retail price
d) Familiarize yourself with the item you want to purchase (quality, condition, age, etc.)

A good salesperson will answer a question with a question.
a) True
b) False
c)
d)

Never buy something you do not fully understand.
a) True
b) False
c)
d)

You should never wait overnight before making a big purchase if there is only one item left.
a) False
b) True
c)
d)

Repetition has proven to be an ineffective marketing technique.
a) False
b) True
c)
d)

Zero percent financing is nothing more than a really good marketing tool.
a) True
b) False
c)
d)

Using cash gives you more bargaining power than using credit.
a) True
b) False
c)
d)

Being married (or emotionally attached) to a purchase will cause you to lose bargaining power.
a) True
b) False
c)
d)

Learning to be quiet is actually a powerful tool in negotiation.
a) True
b) False
c)
d)

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 34367 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links