EMB Strand 4 Review Question Preview (ID: 33883)


Strand 4 Review. TEACHERS: click here for quick copy question ID numbers.

Product, Price, Place, Promotion are all part of the...
a) Marketing mix
b) Business cycle
c) Consumer motivations
d) Target market

When consumers buy products out of a logical process. They comparison shop, gather information.
a) Emotional Motivation
b) Rational Motivation
c) Patronage Motivation
d) Distribution

When consumers buy products because of a real or perceived way that it makes them feel.
a) Emotional Motivation
b) Rational Motivation
c) Patronage Motivation
d) Target Market

When consumers buy products because they feel a sense of loyalty to the company, store, or brand.
a) Emotional motivation
b) Rational Motivation
c) Patronage motivation
d) Product development

Facts about the population, including age, gender, location, and income.
a) Demographics
b) Psychographics
c) Geographics
d) Behavior

The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
a) Promotion
b) Advertising
c) Marketing
d) Managing

The good or service you are selling
a) Product
b) Price
c) Place
d) Promotion

Calculating how much it costs to produce a product and how much you will sell it for are included in which part of the marketing mix?
a) Product
b) Price
c) Place
d) Promotion

The methods used to distribute the product to the customers
a) Product
b) Price
c) Place
d) Promotion

Selling and advertising of goods or services to the consumers.
a) Product
b) Price
c) Place
d) Promotion

Marketing strategy that helps companies focus on the people most likely to buy their goods or services.
a) Target Marketing
b) Market research
c) Slogans
d) Advertising

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