Chapter 1 - E-commerce Question Preview (ID: 32256)
CH 1 Intro To E-commerce.
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What two students from Stanford University established Google?
a) Bill Gates and Sergey Brin
b) Lawrence Page and Sergey Brin
c) Steve Jobs and Donald Trump
d) Ronald Reagan and Tim Berners-Lee
Which of the following terms, means that company allows an employee to work from home or other locations?
a) Distance employment
b) Flex work
c) Sub contracting
d) Telecommuting
Which of the following is NOT a Strategic Business Unit (SBU) activity?
a) Production
b) Market
c) Repossess
d) Design
A(n) __________ might have a goal of making one product, sell to one client or type of customer, or use one form of distribution.
a) Strategic Business Unit
b) Firm
c) Small Business
d) Industry
Which of the following is NOT one of the supporting activities that an SBU must have?
a) Custodial Activities
b) Technology Development Activities
c) Human Resource Activities
d) Finance and Administration Activities
As more people participate in a network, the value of the network to each participant increases. This increase in value is called a __________ .
a) network effect
b) telework model
c) transactional effect
d) network model
A __________ is a way of organizing the activities that each strategic business unit undertakes to design, produce promote, market, deliver, and support the products or services it sells.
a) value chain
b) strategic alliance
c) SWOT analysis
d) business activity
__________ describes the larger stream of activities into which a particular business unit's value chain is embedded.
a) business strategy
b) business integration
c) value added network
d) value system
SWOT is the acronym for __________ .
a) strengths, wealth, occupations, and testing
b) strengths, weaknesses, opportunities, and threats
c) supply, wealth, occupations, and threats
d) supply, weaknesses, opportunities, and testing
The _____ refer to the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
a) secondary activities
b) priority activities
c) supporting activities
d) primary activities
A(n) __________ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
a) revenue model
b) industry value chain
c) value-added network
d) strategic alliance
Human resource management and purchasing activities, which are part of a value chain model, are known as __________ .
a) Primary activities
b) supporting activities
c) Initial activities
d) secondary activities
What does the acronym EDI stand for?
a) Electronic display initiative
b) Innovative data experience
c) Extra data included
d) Electronic data interchange
__________ can be a better way to sell items that rely on personal selling skills.
a) M-commerce
b) Traditional commerce
c) Social commerce
d) E-commerce
The law of __________ says that most activities yield less value as the amount of consumption increases.
a) strategic business
b) diminishing returns
c) target market
d) Valuable resources
__________ are the total of all costs that abuyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.
a) Transaction costs
b) Historical costs
c) Operating costs
d) Opportunity costs
Multiple firms that sell similar products to similar customers make up a(n) __________ .
a) chamber of commerce
b) conglomerate
c) organization
d) industry
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