SEM Final Review Part 2: Question Preview (ID: 31722)

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Which methods can be used to position a product in the marketplace?
a) Price
b) Poor Quality
c) Status
d) Both A and C

Which of the following is not a component of the product mix?
a) Product line
b) Brand
c) Packaging
d) Distribution Channels

During the decline stage of the product life cycle, all of the following are options except
a) Regionalizing
b) Raising price
c) Discounting
d) Recommitting

The latest trends in television production include
a) Customized entertainment
b) Locally produced children’s programs
c) Fewer dedicated sports channels
d) Both a and c

The value people believe they receive from a product or service
a) Target market
b) Emotional purchase
c) Comparative advantage
d) Benefit derived

______________ ____________ is the percentage of total sales a company expects to capture in relation to its competitors.
a) Profit MArgin
b) Market Share
c) Economic Utility
d) Opportunity Cost

Why would a company choose to license the marketing of a product in the decline stage to another company?
a) Licensing the product transfer the risk
b) The purchasing company assumes all the risk of the marketing
c) The selling company continues to receive revenue the sales
d) All of the above

Penetration pricing is
a) Used to attract a large share of the market early
b) Used to discourage competition
c) A low price strategy
d) All of the above

Sales level off during which stage of the product life cycle?
a) Introductory Stage
b) Growth Stage
c) Maturity Stage
d) Decline Stage

How does inflation contribute to a recession
a) Price of goods rise faster than income
b) People have overcharged on credit cards
c) The interest rate is to high
d) None of the above

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