Ch. 6 Test Review Question Preview (ID: 28153)


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Which of the following is not a need?
a) Housing
b) Eating out
c) Utilities
d) Food

The purpose of advertising is to:
a) Tease the consumer
b) Inform the consumer
c) Persuade the consumer
d) All of the above

Which of the following is not a common marketing strategy?
a) Providing financing options
b) Repetition
c) Making the customer do product research
d) Personal selling

When a company places an ad and offers no interest on your purchase for three years:
a) They are not interested in making a profit
b) They are showing their appreciation to you by giving you free money
c) The cost of the financing is built into the price of the item
d) All of the above

What is a safe assumption to make regarding companies and their marketing practices?
a) Companies know that competition is fierce for consumer dollars.
b) Companies spend millions of dollars and do extensive research on advertising.
c) Companies use all angles to aggressively compete for your money.
d) All of the above

What concept is best explained by the statement, Money spent here cannot be spent there?
a) Law of diminishing return
b) Opportunity cost
c) Significant purchase
d) Delayed gratification

Identify which method companies are using to compete for your money: 90-days-same-as-cash
a) Personal selling
b) Financing
c) Media
d) Product positioning

Identify which method companies are using to compete for your money: Reputation for holding its value
a) Personal selling
b) Financing
c) Media
d) Product positioning

Identify which method companies are using to compete for your money: Car salesman
a) Personal selling
b) Financing
c) Media
d) Product positioning

Identify which method companies are using to compete for your money: TV commercials
a) Personal selling
b) Financing
c) Media
d) Product positioning

Four common marketing tactics are:
a) Repetition, buyer's remorse, product positioning, significant selling
b) Competition, financing, opportunity cost, personal selling
c) Branding, personal selling, opportunity cost, financing
d) Personal selling, financing, repetition, product positioning

Which of the following should you consider when making a significant purchase?
a) Your buying motives
b) If you can't pay with cash, don't buy it
c) The opportunity cost
d) All of the above

Which of the following is not a form of product positioning?
a) Shelf positioning
b) Packaging and color
c) Financing
d) Brand recognition

Which is not a power over purchase tactic?
a) Compare your purchase with a friend's
b) Consider the opportunity cost
c) Wait overnight
d) Seek counsel

A good salesperson will answer a question with a question.
a) True
b) False
c)
d)

Never buy something you do not fully understand.
a) True
b) False
c)
d)

The amount of stuff a person has is directly related to contentment and happiness.
a) True
b) False
c)
d)

Young single adults should find an accountability partner with whom to discuss big purchases.
a) True
b) False
c)
d)

Inflation has no effect on your buying power.
a) True
b) False
c)
d)

Repetition has proven to be an ineffective marketing technique.
a) True
b) False
c)
d)

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