SEM 2 Unit 4 Part 1: Question Preview (ID: 25715)


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When assessing marketing-information needs, the first step that a business should take is to
a) select research tools
b) analyze results
c) identify the issue or problem
d) conduct primary research

Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
a) government
b) competition
c) production
d) technology

Knowing where customers are located can help a business decide
a) which prices are most popular
b) how to package products
c) how much inventory to stock
d) which distribution channels to use

Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
a) target markets
b) competion products
c) demographics
d) business personel

By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
a) analyzing consumption patterns
b) establishing standards
c) tabulating quotients
d) qualifying distribution channels

Sport/Event organizations maintain marketing information systems to be able to
a) identify and respond to customer needs
b) develop wide range of databases
c) print and distribute season ticketsq
d) modernize old and outdated facilities

Businesses often ask for the customers zip code at the check out counter to obtain immediate information about
a) how ofter customers visit the business
b) a geographic area for the direct mail campaign
c) how much customers pay for products
d) the average age of customers

Which of the following sport/event situations is most likely to have a negative economic impact on local cuommunity
a) new college football stadium being built
b) professional baseball players go on strike
c) a popular music group comes to town
d) golf tournament organizers solicit volunteers

which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
a) higher restaurant sales
b) fewer hotel reservations
c) increased traffic congestion
d) decreased tax revenues

Why do sport/event organizations maintain sales and accounting records?
a) to measure economic impact
b) to prepare promotional material
c) to calculate salary information
d) to determine household income

One way to verify that a complex arena is well prepared and ready for spectators is by
a) holding a rehersal
b) identifying audio needs
c) developing an event checklist
d) reading scripted elements

To makes sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their:
a) guest list
b) production checklist
c) function sheets
d) inventory agenda

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
a) concentrated
b) undifferentiated
c) accessible
d) inflexible

One aspect of identifying a segment of a sport/event target market involves identifying the
a) regional trends
b) sales forecasts
c) heavy users
d) new vendors

Entertainment marketers should identify their target markets after they have carefully examined
a) past ticket sales records for similar events
b) available data and research about the segment
c) retired people with discretionary income
d) customized products that fit the needs of the market

What is one question that a business must answer when identifying a potentially profitable market?
a) what is the research and frequency of theadvertising medium?
b) does the product have form utility?
c) what are monthly variable expenses?
d) Is the market responsive?

Which of the following situations is an example of a business using niche marketing:
a) A chemical manufacturer offers a line of hand soap that contains an antibacterial agent
b) a national petroleum company offers credit cards for use at gas and service stations
c) an athletic company produces a line of shoes for children who play soccer
d) a soft drink manufacturer advertises its product during a national television broadcast

which of the following factors should event marketers consider when identifying target markets for specific events:
a) behavior
b) culture
c) attitude
d) character

which of the following statements is true regarding niche marketing:
a) marketers tend to consider broad focus to meet the needs of the niche
b) market segments are subgroups of niche markets
c) niche marketers do not often customize their offerings
d) niche markets are small and may attract few competitors

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ________ Marketing.
a) isolated
b) niche
c) individual
d) mass

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