SEM 2 Unit 3 Part 2 Question Preview (ID: 25650)
SEM 2 Unit 3 Part 2.
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When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
a) television network broadcast rights
b) the size of the opponent's stadium.
c) team's performance record
d) press-box space availability.
When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
a) security issues.
b) geographic origin.
c) inventory needs.
d) selling methods.
A successful pre-season booking strategy often involves targeting
a) occasional attendees
b) current ticket holders.
c) walk-up spectators.
d) community organizations
Which of the following is an incentive that sport organizations often use to sell tickets to large groups
a) Advertising
b) Discounts
c) Publicity
d) Merchandising
A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
a) Jerseys featuring a redesigned logo
b) Souvenir programs picturing players
c) Autograph books for children
d) Champion hockey pucks
Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal
a) A Paramount Entertainment hat
b) An evergreen product
c) A soundtrack of the rapids
d) An I survived Thunder Rapids T-shirt
Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
a) sport industry conference
b) formal fund-raising dinner.
c) professional football game
d) art exhibit and street festival
When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
a) Advertising possibilities
b) Merchandising opportunities
c) Selling requirements
d) Financing arrangements
Why do organizers of major events often hire the services of professional lighting and sound companies?
a) To monitor the timing of all event activities
b) To entertain crowds during half-time shows
c) To work with network broadcast crews
d) To install and operate technical systems
Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event
a) Dance floor, athletic equipment, and disk jockey
b) Sound system, dance floor, and shoes
c) Disk jockey, dance floor, and sound system
d) Sound system, disk jockey, and flowers
Which of the following is a type of concession that sports franchises often operate in the sporting facility
a) Coat-check area
b) Customer-service office
c) Child-care center
d) On-site retail shop
Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the Fresh Water Company's sign at the event's participant registration desk in exchange for bottles of water to give the runners who participate in the event. Thi
a) selective distribution strategy
b) professional testimonial
c) barter agreement
d) contingency plan.
It can be beneficial for a sport/event organization to develop a bartering agreement with a vendor if the agreement
a) helps decrease event expenses
b) involves obtaining food and beverage items
c) meets the organization's selling goals.
d) includes sales-promotion products
When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and
a) local personnel inspectors.
b) public-relations agencies
c) financial consultants
d) vertical staff members
Purchasing basic liability insurance protects the sport/event organization or facility from financial risks associated with
a) injuries.
b) weather.
c) terrorism.
d) sales.
An event planner should consider purchasing weather insurance for a(n)
a) reception held at a country club.
b) outdoor art show and festival.
c) charity dinner and silent auction
d) indoor swimming competition
What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payments?
a) Cancellation
b) Property
c) Accident
d) Term
What do event planners often consider when conducting site inspections of properties that might be used for an event?
a) Reservation list
b) Expected gratuity
c) Confirmation number
d) Geographic location
A facility's size, amenities, and location are important considerations when event planners
a) review advertisements
b) conduct site inspections.
c) organize lists
d) select payment methods
What factors might a concert promoter consider when conducting a facility inspection for an upcoming event?
a) Load-in time and advertising costs
b) Storage space and hospitality options
c) Ticket design and equipment availability
d) Concession arrangement and sponsorship costs
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