SEM 2 Unit 1 Part 1 Question Preview (ID: 25420)
SEM 2 Unit 1 Part 1.
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The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well known companies. Amanda is Ty's
a) sponsor
b) agent
c) mentor
d) publicist
Which of the following is an activity that agents perform on behalf of the athletes they represent:
a) Team contract negotiations only
b) Hall of fame endorsments
c) Various contract negotiations
d) Team valuation services
What do athletes sometimes hire to help them organize charity tournaments?
a) Marketing firms
b) sponsors
c) agents
d) recruiters
Which law makes restraining free trade and competition illegal.
a) The Sherman anti trust act
b) The lanham Act
c) The national labor relations Act
d) The sports broadcasting act of 1961
Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his or her permission:
a) In a magazine
b) On your company's advertisements
c) In a book
d) On the newsWhich of the following is an
Which of the following is an unfair, anti competitive trade practice in sport/ event market:
a) Trademark infringement
b) Loss prevention
c) Employee strike
d) Sponsorship exclusivity
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n))
a) antitrust violation.
b) blackout.
c) injunction.
d) right of publicity.
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
a) from reputable scalpers.
b) several months in advance.
c) at an online auction site.
d) at official ticket outlets.
When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should
a) go on strike.
b) play for international leagues.
c) become free agents.
d) ask for fan support.
When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in
a) competitive advantage.
b) labor resistance.
c) free agency.
d) collective bargaining.
Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
a) team owners.
b) sponsoring organizations.
c) individual managers.
d) players' associations.
Which of the following is an example of a governing body in the sport industry:
a) International Olympic Committee
b) NCAA Men's Basketball Championship
c) Washington Nationals Baseball Team
d) Rahal Letterman Lanigan Racing
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's
a) profit margins.
b) trade restrictions.
c) cost of goods.
d) selling motives.
Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries:
a) Trade agreements and industrialization
b) Licenses and outputs
c) Quotas and tariffs
d) Globalization and embargoes
Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:
a) Language barrier in promotion
b) Cost of foreign monetary exchange
c) Uncertainty about government policies
d) Lack of interest by foreign customers
The first step that a business should take when collecting marketing information from its customers is to
a) develop a rating scale.
b) determine the survey method.
c) obtain secondary data.
d) define research objectives.
A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
a) scientific
b) confidential
c) primary
d) technical
Businesses collect marketing information from other sources in order to find out what is happening in the
a) research department.
b) external environment
c) parent corporation.
d) internal organization.
Businesses often collect marketing information from customers in order to learn which products
a) earn the highest profits
b) meet specific design standards
c) sell best in certain locations.
d) qualify for vendor discounts.
When analyzing the historical data in a data warehouse, which of the following is true of its data:
a) Related data are grouped together in folders.
b) The data change as modifications are made to the database.
c) The data are static.
d) Data maintain the uniqueness provided in their operational applications
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