Sports Marketing Ch6 Part I Question Preview (ID: 24799)


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In terms of new product development, firms have two options: 1) find new customer markets to serve or 2) develop new products to offer current markets.
a) true
b) false
c)
d)

Live streaming of games and events is being offered on the Internet in both free and for-pay business models.
a) true
b) false
c)
d)

Broadcasters inject their own personalities into fans' experiences of listening or watching sporting events and therefore can be effective in marketing campaigns.
a) true
b) false
c)
d)

A fireworks show after a minor league baseball game is an example of the core product.
a) false
b) true
c)
d)

A restaurant instead of regular concession stands at a sports property adds value in the form of quality and food variety, and it represents an augmented product offering.
a) true
b) false
c)
d)

The more complex an innovation, the less likely consumers will adopt it and the riskier it is for a sports property.
a) true
b) false
c)
d)

In sports marketing, the term product is used to describe all of the following except a(n)
a) price point
b) intangible service
c) digital experience
d) personal identification

For a sports property, the tangible component of the product that is offered to consumers is the
a) stadium or arena where the games are played
b) game experience
c) tv broadcast of the game
d) team's official website

The following can be used by the Miami Heat basketball team to make the service more tangible except the
a) game outcome
b) facilities
c) digital experience
d) players' uniforms

Because of Jeremy's job, he cannot always attend Denver Broncos football games or watch them on TV. Which of the following would most likely enable Jeremy to watch ongoing Broncos games from his computer at work?
a) live streaming
b) smartphone apps
c) fantasy sports sites
d) sports blogs

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