MM Ch 5 And 6 MC Part 2 Question Preview (ID: 24319)
Q 37-48.
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Identify which method companies are using to compete for your money: Reputation for holding its value
a) product positioning
b) personal selling
c) financing
d) media
Identify which method companies are using to compete for your money: Car salesperson
a) personal selling
b) media
c) product positioning
d) financing
Identify which method companies are using to compete for your money
a) media
b) financing
c) product positioning
d) personal selling
The following are the types of product positioning except
a) price
b) color
c) shelf positioning
d) packaging
Four common marketing tactics are
a) personal selling, financing, repetition, product positioning
b) repetition, buyer's remorse, product positioning, significant purchase
c) branding, personal selling, opportunity cost, financing
d) competition, financing, opportunity cost, personal selling
If you were thinking about buying your dream car, but decided not to buy it because your realized what you wouldn't be able to do if you bought the car...this is an example of
a) opportunity cost
b) be backs
c) brand recognition
d) buyers remorse
Which of the following should you consider when making a significant purchase
a) all of these
b) your buying motives
c) opportunity cost
d) don't buy if you don't have the cash
Which is not a power over purchase tactic
a) shop around for the purchase
b) seek counsel
c) wait overnight
d) consider the opportunity cost
Which of the following is not an example of a sales clerk using personal selling
a) Do you want to know what is on sale today
b) You will look great wearing this
c) Can I help you find something
d) Thank you for shopping at our store today
What is the most likely cause for the direct correlation between the number of hours you watch and the amount of money you spend?
a) advertising
b) caveat emptor
c) examining buying motives
d) all of these
A good used car salesperson will respond to a question about a car color with
a) year, are you looking at 48 or 60 month financing?
b) yes we have it in any color
c) no, we don't have it in that color but we can order it
d) let me check with the manager
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