SEM II 1.10 - 1.15: Question Preview (ID: 24097)

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Which of the following is a characteristic of an effective marketing report:
a) Explains role of executive management
b) Contains names of contributing editors
c) Provides industry review information
d) Answers specific research questions

Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
a) Information that is relevant to the marketing decisions that management must make
b) All the information collected so management can decide what is important
c) Information that applies only to people not currently part of the target market
d) Information that applies only to the company's current target market

What part of a marketing-research report would be mentioned only briefly in an oral presentation?
a) Relevant information
b) Research findings
c) Research methods
d) Pertinent data

Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
a) Analysis
b) Appendix
c) Introduction
d) Summary

When writing marketing reports, researchers should make sure that they include a section about
a) populations.
b) qualifications
c) regulations
d) limitations

One of the main portions of a marketing report describes the research methods and the
a) industry review standards.
b) data collection procedures
c) technical terminology.
d) consulting expenses.

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
a) scientific data.
b) computer software.
c) informal outlines
d) handmade graphics

What type of sponsorship objective involves bartering for goods and services?
a) Cost avoidance
b) revenue generation
c) activation
d) promotion

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
a) Olympic opening ceremony
b) Extreme-sporting event
c) Pro-football game
d) Affinity-sporting event

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
a) franchise arrangement.
b) sponsorship
c) affiliation
d) licensing agreement

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
a) Nonprofit organizations
b) Related businesses
c) Athletic competitors
d) Charitable organizations

Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
a) sponsorship objectives.
b) manufacturing methods.
c) financial policies.
d) quantity standards.

Why should sport/event marketers develop proof-of-performance packages for sponsors?
a) To provide information about the facility
b) To explain the type of sport/event
c) To list the important participants
d) To help sponsors justify the investment

Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
a) sales and sampling opportunities.
b) ownership.
c) exclusivity
d) fund-raising opportunities

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
a) exploitation.
b) relationship marketing.
c) exclusivity.
d) value in kind (VIK).

A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this situa
a) Addressing objections
b) Describing amenities
c) Determining needs
d) Reaching closure

Which of the following is the first step in a sponsorship presentation:
a) Create interest in your organization or event.
b) Give event details.
c) Create interest in the sponsorship opportunity.
d) Explain how the prospective sponsor can get involve

What is the best way to present your proposal to potential sponsor companies?
a) Over the phone
b) via teleconference
c) through the mail
d) in person

Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
a) value in kind (VIK).
b) exclusivity.
c) ownership.
d) presenting sponsorship.

When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
a) deadlines.
b) liability
c) benefits
d) confidentiality

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