Sports Marketing Chapter 2 Part I Question Preview (ID: 23556)


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Sports entertainment brands possess a unique advantage over brands in other product categories—the ability to create emotional responses and intense relationships.
a) true
b) false
c)
d)

Consumption motives can be divided into two categories: utilitarian consumption motives and passion-filled consumption motives.
a) false
b) true
c)
d)

Situation-based and geographic-based fans have connections with sports that are based on low involvement.
a) true
b) false
c)
d)

The relationship between high-involvement fans and sports objects requires a close geographic connection.
a) false
b) true
c)
d)

Fans with emotion-based involvement most likely express their identification with a sports team by purchasing branded products and communicating with other fans through social networking websites.
a) true
b) false
c)
d)

Using sports stars to market a team is rare due to high player turnover rates, inconsistent athletic performances, and unacceptable player attitudes
a) false
b) true
c)
d)

Sports facilities are a potential source of star power that a sports property can use to encourage fan identification with the team.
a) true
b) false
c)
d)

The decision to follow a sports team or player can be inspired by other fans.
a) true
b) false
c)
d)

Direct consumption of sports is when a person makes the decision to attend a live sporting event.
a) true
b) false
c)
d)

Direct consumption of sports is done by watching games on television, listening to a broadcast on the radio, or viewing a game on the Internet.
a) false
b) true
c)
d)

Ryan is trying to decide whether he should purchase a 5-game ticket package for the Tampa Bay Rays or purchase a new pair of shoes. This is an example of opportunity costs.
a) true
b) false
c)
d)

Based on the principle of future availability of perceived options, a college football team with 8 home games would feel less pressure to sell tickets than the college baseball team with 40 home games
a) true
b) false
c)
d)

While parking availability is not always under the control of a sports property, the parking fees charged are always under their control.
a) false
b) true
c)
d)

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