NEW Marketing 3.01 - 3.02: Question Preview (ID: 21780)

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Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
a) Memory card
b) micro-portal
c) Intranet
d) generator

What is an example of an ethical issue that a product/service manager might face?
a) Use of color on the label
b) Use of environmentally friendly packaging
c) Use of packaging as a means of promotion
d) Use of nutrition information on a food label

Which of the following is a way that a business can extend the life cycle of an established product?
a) By promoting the product to current users
b) By finding new uses for the product
c) By restricting distribution
d) By attracting consumers who are innovators

What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
a) Intermittent conversion
b) Automatic production
c) Computerized robotics
d) Mass customization

Why should a business continue to monitor an established product?
a) To determine the acceptance of a product by a limited market
b) To make sure that a marketing plan is firmly in place
c) To make changes in order to extend a product's life cycle
d) To evaluate how a product might fit the firm's product mix

Which activity is addressed in the product/service management function?
a) Setting discounts to clear products from inventory
b) Determining where products will be offered for sale
c) Focusing promotional activities on a new-product release
d) Eliminating products that are slow sellers

What is one way businesses use computer technology to obtain information to improve their product/service mix?
a) Mailing questionnaires to customers
b) Tracking visitors to their web sites
c) Compiling detailed databases
d) Preparing interactive software programs

Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
a) Because sales decline in the growth stage
b) Because marketing strategies are adjusted
c) Because competitors have entered the market
d) Because production is more efficient

Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
a) Take the product off the market
b) Do nothing; fluctuations in sales are common
c) Modify the product to renew customer interest
d) Triple the advertising budget for the product

A business is behaving unethically if its product's label contains
a) nutritional values.
b) recyclable materials.
c) mandatory requirements.
d) misleading information.

Which of the following is an unethical situation in product/service management?
a) Vincent Electronics discontinues production of a slow-moving solar calculator
b) Travis Manufacturing uses recycled materials for its product packaging.
c) Donna's Dress Boutique obtains deep discounts from a new clothing designer.
d) The Simpson Company embellishes the information that it places on its product labels

Why does a company need to know what stage of the product life cycle its products are in?
a) To prevent imitators from entering the market
b) To find new uses for the product
c) To predict the length of the life cycle
d) To adapt its marketing strategies

When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called
a) political lobbying.
b) environmental labeling
c) cause packaging.
d) provocative branding

Why is the quality level of a product an important product/service management decision?
a) It identifies a product's brand.
b) It reflects the image of the business.
c) It protects the consumers.
d) t refers to the way the product works.

Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the fir
a) Consumer protection
b) Product deletion
c) Product liability
d) Consumer Product Safety Act

Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed
a) Product liability
b) product recall
c) guarantee
d) Warranty

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