NEW SEM 3.01 - 3.03: Question Preview (ID: 21731)

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What should a sports or entertainment event do in order to be successful?
a) earn maximum profits
b) generate favorable press
c) satisfy customer wants
d) promote popular causes

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
a) past experience
b) athletic ability
c) leisure time
d) disposable income

When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
a) gender
b) demographics
c) geographics
d) psychographics

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
a) niche market
b) demographic characteristic
c) sponsor
d) marketing mix

The promoters of an extreme-sports weekend would most likely target which of the following
a) professional athletes
b) older men, ages 40-50
c) business executives
d) young men, ages 12-34

Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
a) personalities
b) demographics
c) expectations
d) affiliations

After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
a) an endorsement.
b) publicity.
c) a sponsorship
d) loyalty marketing

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
a) assume that literal language translations are acceptable.
b) use the same advertising strategy with all markets.
c) develop different brands for each market.
d) adapt promotional messages for each market.

What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
a) Endorsement
b) testimonial
c) promotion
d) broadcast

A vital promotional technique for entertainment marketing is the use of
a) distribution.
b) vertical integration
c) broadcast webs
d) trailers

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a) Stadium signage
b) opt-in e-mail
c) contest
d) newspaper

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising
a) out-of-home
b) newspaper
c) direct
d) radio

Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
a) Slogan
b) headline
c) copy
d) illustration

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
a) uses.
b) producer
c) price
d) features

The part of a print advertisement that is noticed first by readers is the
a) business identification
b) illustration
c) white space
d) copy

Advertising copy that states Only 3 days left is trying to
a) encourage action.
b) describe features
c) identify benefits
d) make a claim

The basic elements of a print advertisement are the
a) artwork, illustrations, logo, and colorwork.
b) headline, illustration, copy, and business identification
c) layout, arrangement, white space, and border.
d) headline, subheadline, copy, and price.

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