NEW Marketing 1.02: Question Preview (ID: 20631)

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Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
a) Marketing research
b) Product management
c) Advertising
d) Channel management

What is at the center of all marketing activities?
a) Math
b) Technological know-how
c) Purchasing
d) Communication

What type of duties do customer-service professionals often perform?
a) Preparing ads
b) Paying invoices
c) Handling complaints
d) Receiving shipments

What marketing career involves determining why customers do what they do?
a) Advertising
b) Distribution/Warehousing
c) sales
d) marketing research

Booking hotel rooms for vacationers is an example of __________ marketing.
a) feature
b) service
c) benefit
d) sports

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
a) market research
b) advertising
c) public relations
d) product management

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
a) Pricing
b) promotion
c) Production
d) distribution

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
a) Channel management
b) Product/Service management
c) Selling
d) Promotion

What does the selling function involve that makes it so important?
a) Setting high prices
b) Displaying products
c) Contacting customers
d) Obtaining feedback from vendors

What does applying the customer-orientation element of the marketing concept enable the business to do?
a) Offer products that consumers want to buy
b) Persuade customers to buy its products
c) Provide more products than consumers need
d) Coordinate its marketing activities

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