NEW Marketing 1.01: Question Preview (ID: 20372)

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According to the marketing concept, which option shows company commitment?
a) leaving marketing to the marketing department
b) teaching marketing to college marketing students
c) setting aside funds to research what customers want
d) pricing a product to maximize profitability per item

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
a) channel management
b) product/service management
c) selling
d) promotion

What does the selling function involve that makes it so important?
a) setting high prices
b) displaying products
c) contacting customers
d) obtaining feedback from vendors

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
a) Channel management
b) Product/Service management
c) Selling
d) Promotion

What does applying the customer-orientation element of the marketing concept enable the business to do?
a) Offer products that consumers want to buy
b) Persuade customers to buy its products
c) Provide more products than consumers need
d) Coordinate its marketing activities

By increasing awareness of the need for environmental controls, what has marketing done?
a) Made buying more convenient
b) Regulated the standard of living
c) Improved the quality of life
d) Added usefulness to products

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
a) pricing
b) promotion
c) production
d) distribution

what are the 5 value added utilities
a) form, price, promotion, time, and information
b) product, price, place, promotion, and information
c) demographic, psychographic, geographic, and infomation
d) form, place, time, possession, and information

segmenting an audience based on measurable characteristics such as age, gender, race, and income is
a) geographics
b) psychographics
c) demographics
d) behavioral

segmenting an audience based on where they live is
a) geographics
b) psychographics
c) demographics
d) behavioral

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