SEM I - 1.02 - 1.05: Question Preview (ID: 17989)

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The national collegiate athletic association and the Professiona Golfers' Assoc. are examples of
a) labor unions
b) trade associations
c) sanctioning bodies
d) professional societies

one of the main differences between pro and amateur athletes is that for pros, the game is often
a) their occupation
b) closed tothe public
c) free of charge
d) played for enjoyment

one characteristic of event marketing involves promotion and selling a(n)
a) tangible product
b) unique experience
c) nonperishable item
d) physical appeal

promoting and selling an intangible product that is immediately consumed and connot be resold is a unique characteristic of _____________ marketing.
a) target
b) mass
c) event
d) direct

which of the folloing help create the excitement and enthusiasm that make the games what they are
a) team owners
b) coaches
c) trainers
d) spectators

which of the following is an example of marketing for the sport event
a) holding a race for a charitable organization
b) selling food product at the concession stand
c) delivering exercise bikes to retailers
d) distributing information about a NASCAR race

a characteristic of an event is that it is produced and consumed
a) during planned intervals
b) at the same time
c) by the same group of people
d) in unemotional ways

which of the following marketing activities involves responsibility for a sport organization's licensing activities
a) community relations
b) public relations
c) sales
d) merchandising

which of the following marketing activities involves writing press releases and organizing news conferences
a) promotions
b) advertising
c) media relations
d) community relations

a person responsible for matching up corporations with events tha treach their target market is
a) sponsorship management
b) sales promotion
c) hospitality
d) advertising sales

you are marketing the new Lexus car that will be revealed in Detroit. You are in charge of advertising, which of the following would be your responsibility
a) researching the target audience
b) conducting test drives
c) taking ticket orders
d) buying commercial time on TV

most sport/event products are classified as
a) pure goods
b) pure services
c) combination of goods and services
d) conbination of rented and owned goods

your high school's basketball team went to the state championship game last year, but didn't make the play-offs this year. This is an example of a(n) __________ sport/event product
a) inconsistent
b) perishable
c) tangible
d) consistent

Wrigley Field has earned a reputation as one of the best places to watch a MLB game. This is called brand _________
a) awareness
b) image
c) image extension
d) loyalty

Programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports _____________
a) product
b) promotion
c) market
d) strategy

a baseball game broadcast on the radio is an example of
a) a nonsport
b) owned-goods service
c) sporting good
d) sport media

one of the primary reasons that people are motivated to attend arena football games is the
a) instant-replay
b) affordable ticket price
c) low scores
d) prime-time, network exposure

because the outcome of a match is uncertain, fans attending a sporting event are motivated by the game's ____________ value
a) financial
b) entertainment
c) economic
d) physical

Jacob started training for the Boston Marathon several months ago and was happy when he finished in record time. Jacob was motivated to run for personal growth, whch resulted in a(n)
a) appreciation for others' physical strength
b) need to take emotional risks
c) sense of pride and accomplishment
d) feeling of purpose and belonging

Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to be with friends. What motivate her to attend the exercise classes?
a) the thrill of competition and social status
b) low membership costs and sport appreciation
c) personal improvement and social facilitation
d) the need for recognition and personal values

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