Fashion Merchandising 6.04 - 6.05 Question Preview (ID: 16705)
Fashion Merchandising 6.04 - 6.05.
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Informal and formal modeling events are:
a) Celebrity appearances.
b) Charitable celebrations.
c) Fashion shows.
d) Teen boards.
For every sweater over $50.00 sold, Hecht’s donates $1.00 to the Ronald McDonald House. This is an example of a:
a) Charitable celebration.
b) Premium.
c) Special sale.
d) Trunk show.
Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
a) Demonstration.
b) Fashion show.
c) Special sale.
d) Trunk show.
To kick off the bridal season, The Bridal Boutique rents a ballroom in Embassy Suites and invites the public to an evening gala of fashion showcasing Vera Wang gowns. This is an example of a: public to an evening gala of fashion showcasing Vera Wang
a) Demonstration.
b) Fashion show.
c) Special sale.
d) Trunk show.
The indication of which advertising media will be used is found in which section of the fashion promotion plan?
a) Assignment of responsibility
b) Goals and objectives
c) Promotional mix
d) Theme
Belk is having a 15% discount night for students. This is an example of a:
a) Premium.
b) Sampling.
c) Special sale.
d) Trunk show.
Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
a) Budgets.
b) Goals.
c) Mixes.
d) Themes.
Jane has been hired by a local department store to wear new clothing from the junior department to school for her friends and classmates to see. Later she will discuss the students’ comments about the clothing with store personnel. Jane serves on the
a) Board of advisors.
b) Board of directors.
c) Fashion show staff.
d) Teen board.
The elements of the promotional mix used to develop a promotion plan include:
a) Advertising, display, publicity, personal selling, and visual merchandising.
b) Advertising, sales promotion, display, publicity, and visual merchandising.
c) Advertising, sales promotion, publicity, personal selling, and public relations.
d) Advertising, sales promotion, publicity, personal selling, and visual merchandising.
The promotion budget of a fashion retailer is usually based on the:
a) Anticipated annual sales.
b) Average inventory.
c) Cost of merchandise to be sold.
d) Total purchases.
A retailer budgets 3% of the annual anticipated sales for promotional activities. If the sales forecast is $1,562,766, how much will be available for promotion?
a) $4,688.30
b) $46,882.98
c) $52,092.20
d) $468,829.80
MAC Cosmetics will hold a seminar on Saturday afternoon to explain to customers the proper way of applying eye shadow. This will be a/an:
a) Demonstration.
b) Infomercial.
c) Sampling.
d) Trunk show.
The blend of media used to communicate the message of a planned promotion is the:
a) Media mix.
b) Merchandise mix.
c) Product mix.
d) Advertising mix.
To increase sales by 5% would be found in which part of the fashion promotion plan?
a) Assignment of responsibilities
b) Evaluation
c) Goals and objectives
d) Messages and themes
Belk sales associates spend one afternoon a month visiting the battered women’s shelter to help the women prepare for job interviews. This is an example of a/an:
a) Celebrity appearance.
b) Personal improvement session.
c) Premium.
d) Tangible service.
Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of a:
a) Charitable celebration.
b) Demonstration.
c) Personal improvement session.
d) Trunk show.
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of a:
a) Celebrity appearance.
b) Demonstration.
c) Personal improvement session.
d) Trunk show.
A customer who spends $2000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of a:
a) Demonstration.
b) Premium.
c) Sampling.
d) Trunk show.
The PRIMARY medium used for local retail advertisements is:
a) Direct Mail.
b) Merchandise packaging.
c) Newspaper.
d) Television.
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