Pricing Strategies Question Preview (ID: 16421)


Review Of 10 Different Pricing Strategies. TEACHERS: click here for quick copy question ID numbers.

Customers pay different prices for the same type or amount of merchandise. This permits customer to bargain.
a) price skimming
b) prestige pricing
c) bundle pricing
d) flexible pricing

Sets a very high price for a new product.
a) prestige pricing
b) price skimming
c) price lining
d) loss-leader pricing

Based on the psychological principle that odd numbers convey a bargain.
a) even pricing
b) promotional pricing
c) everyday low prices
d) odd pricing

Prices that end in an even number give the impression of quality and value.
a) promotional pricing
b) even pricing
c) multiple unit pricing
d) odd pricing

Consistently low prices, no other promotions or sales are offered.
a) prestige pricing
b) loss-leader pricing
c) everyday low prices
d) promotional pricing

Price is set deliberately high to convey status and high quality.
a) prestige pricing
b) price skimming
c) price lining
d) bundle pricing

Company offers several complimentary products in a package sold at a single price.
a) bundle pricing
b) even pricing
c) multiple-unit pricing
d) promotional pricing

Pricing items in multiples suggests a bargain, such as 3 for $1.
a) loss-leader pricing
b) multiple-unit pricing
c) price lining
d) odd pricing

Sets a limited number of prices for a line of merchandise.
a) promotional pricing
b) price lining
c) price skimming
d) penetration pricing

Discounts and/or sales where prices are reduced for a limited time.
a) bundle pricing
b) cost-plus pricing
c) everyday low prices
d) promotional pricing

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