Marketing 1.01, 1.02, 1.04 And 2.01: Question Preview (ID: 15751)

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According to the marketing concept, which option shows company commitment?
a) Leaving marketing to the marketing department
b) Teaching marketing to college marketing students
c) Setting aside funds to research what customers want
d) Pricing a product to maximize profitability per item

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
a) Channel management
b) Product/Service management
c) Selling
d) Promotion

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
a) pricing
b) promotion
c) production
d) distribution

What is the overall reason that marketing strategies are designed and implemented?
a) Improving management techniques
b) Achieving planned goals
c) Changing the image of the business
d) Increasing business profits immediately

Which is a pre-sale opportunity for salespeople to provide customer service?
a) Providing ample product information
b) Shipping and delivery
c) Maintenance and repair
d) Technical assistance and support

What does a salesperson need to do to be successful in selling?
a) Always attempt to sell related merchandise
b) Ask management to limit the number of brands
c) Describe the disadvantages of competing brands
d) Learn the features unique to the brands s/he sells

Booking hotel rooms for vacationers is an example of __________ marketing.
a) feature
b) service
c) benefit
d) sports

What is at the center of all marketing activities?
a) math
b) technological know-how
c) purchasing
d) communication

What does applying the customer-orientation element of the marketing concept enable the business to do?
a) Offer products that consumers want to buy
b) Persuade customers to buy its products
c) Provide more products than consumers need
d) Coordinate its marketing activities

What type of duties do customer-service professionals often perform?
a) preparing ads
b) paying invoices
c) hankling complaints
d) receiving shipmnets

By increasing awareness of the need for environmental controls, what has marketing done?
a) Made buying more convenient
b) Regulated the standard of living
c) Improved the quality of life
d) Added usefulness to products

What does the selling function involve that makes it so important?
a) Setting high prices
b) Displaying products
c) Contacting customers
d) Obtaining feedback from vendors

Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
a) geographic
b) psychographic
c) behavioral
d) occupational

Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
a) geographic
b) psychographic
c) behavioral
d) occupational

What marketing career involves determining why customers do what they do?
a) Advertising
b) Distribution/Warehousing
c) Sales
d) Marketing research

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