Ch. 22 Test Review #4 Question Preview (ID: 14145)


A Review Of The Promotion And Price Marketing Mix Elements.

Amount by which the original selling price is reduced before sale.
a) Selling price
b) Cash discount
c) Markdown
d) Markup

Reduction in price given for paying by a certain date.
a) Cash discount
b) Markdown
c) Seasonal discount
d) List price

Advertising that violates the law.
a) False advertising
b) Full disclosure
c) Corrective advertising
d) Turnover

Difference between selling price and all costs and expenses.
a) Margin
b) List price
c) Markup
d) Net profit

Advertising designed to change a false impression left by earlier misleading information.
a) False advertising
b) Full disclosure
c) Corrective advertising
d) Advertising

Providing all information that allows consumers to make an informed buying decision.
a) Full disclosure
b) Turnover
c) Corrective advertising
d) Advertising

Amount added to the cost of goods sold to calculate a selling price.
a) Margin
b) Markup
c) Operating expenses
d) Net profit

Difference between selling price and cost of goods sold.
a) Margin
b) Markdown
c) Net profit
d) List price

Price reduction given to channel partners in exchange for additional services.
a) Seasonal discount
b) Cash discount
c) Trade discount
d) Quantity discount

Cost to produce a product or buy it for resale.
a) List price
b) Markup
c) Full disclosure
d) Cost of goods sold

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