Ch. 22 Test Review #1 Question Preview (ID: 14142)


A Review Of Promotion And Price Marketing Mix Elements.

Price is so important to customers that they will accept lower quality in order to save money.
a) True
b) False
c)
d)

Buying printer paper from a supplier that a business has used before is an example of a modified rebuy.
a) True
b) False
c)
d)

A cash discount is a reduction in product prices offered to customers who cash their checks at the seller’s business.
a) True
b) False
c)
d)

A markup is the amount added to the cost of goods sold to determine the selling price.
a) True
b) False
c)
d)

Effective promotion is based on effective communication.
a) True
b) False
c)
d)

Advertising includes all forms of paid and non-paid promotion that deliver a message to many people at the same time.
a) True
b) False
c)
d)

Businesses sometimes use advertising to gain support for ideas or causes.
a) True
b) False
c)
d)

An advertising poster in a store window is a form of display advertising.
a) True
b) False
c)
d)

The reasons people buy are known as customer objections.
a) True
b) False
c)
d)

Salespeople need to be well informed and knowledgeable about the products and services they represent.
a) True
b) False
c)
d)

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