Personal Finanace 7.04 Question Preview (ID: 11437)
Personal Finanace 7.04.
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Which is an example of bait and switch?
a) Going to a cosmetics counter to pick up an advertised free gift, you must first make a $25 purchase
b) Going to buy home improvement supplies because batteries were advertised two for the price of one
c) Going to buy an advertised phone, finding that it is out of stock, then buying a higher-priced phone
d) Ordering the special in the restaurant before realizing that the price was the same as usual
Which is an example of a loss leader?
a) Going to a cosmetics counter to pick up an advertised free gift, you must first make a $25 purchase
b) Going to a store because batteries were advertised two for one, when most products are priced high
c) Going to buy an advertised phone, finding that it is out of stock, then buying a higher-priced phone
d) Ordering the special in the restaurant before realizing that the price was the same as usual
Which is an example of puffery?
a) In the commercial, the subject wearing the advertised makeup took a lead role in the group.
b) The ad read Use the latest and greatest, the best of the best, use On Cue deodorant.
c) The designer clothing ad showed a slim, attractive young woman wearing a designer outfit.
d) The spokesperson said No bad breath, no cold shoulders; stay fresh with Fresh mints.
Which is an example of trendsetter advertising?
a) In the commercial, the subject wearing the advertised makeup took a lead role in the group
b) The ad read Use the latest and greatest, the best of the best, use On Cue deodorant.
c) The designer clothing ad showed a slim, attractive young woman wearing a designer outfit
d) The spokesperson said No bad breath, no cold shoulders; stay fresh with Fresh mints.
Which is an example of an endorsement?
a) The ad read Twenty thousand teens couldn't be wrong. Use Ace and get rid of acne!
b) The ad read Use Fresh mouthwash. You'll be one of the In Crowd!
c) The radio commercial ended with Let Soothe Smooth take you away.
d) Your next-door neighbor said that Oops-Away was the best stain remover on the market.
Which is an example of escape advertising?
a) The ad read: Twenty thousand teens couldn't be wrong. Use Ace and get rid of acne!
b) The ad read: Use Fresh mouthwash. You'll be one of the 'In Crowd'!
c) The radio commercial ended with: Let Soothe and Smooth take you away
d) The spokesperson said that Oops-Away was the best stain remover on the market.
Which is an example of bandwagon advertising?
a) The ad read. Twenty thousand teens couldn't be wrong. Use Ace and get rid of acne!
b) The ad read. Use Fresh mouthwash. You'll be one of the In Crowd!
c) The radio commercial ended with. Let Soothe and Smooth take you away.
d) The spokesperson said that Oops-Away was the best stain remover on the market.
Which is an example of an unfinished comparison?
a) Sharon recognized her favorite brand of tea by the symbol on the package.
b) The ad for laundry detergent read: Cleans faster, brightens longer.
c) The commercial ended: Double your pleasure, double your fun, with Double-Good Gum.
d) The movie star said she used Sheen shampoo every day.
Which illustrates a consumer responding to coupons as an advertising and sales method?
a) Being persuaded by a sales associate to purchase the cell phone with the most features
b) Buying a candy bar from the display next to the checkout counter
c) Mailing in proof of purchase and receiving 10% of the purchase price two weeks later
d) Using a newspaper clipping to save $1.50 when purchasing cereal
Which illustrates a consumer responding to rebates as an advertising and sales method?
a) Being persuaded by a sales associate to purchase the cell phone with the most features
b) Buying a candy bar from the display next to the checkout counter
c) Mailing in proof of purchase and receiving 10% of the purchase price two weeks later
d) Using a newspaper clipping to save $1.50 when purchasing cereal
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