Sports And Entertainment 1.02 & 1.05: Question Preview (ID: 10491)


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The National Collegiate Association and the Professional Golfers' Association are examples of
a) labor unions
b) trade associations
c) sanctioning bodies
d) professional societies

One of the main differences between professional and amateur athletes is that for the professionals, the game is often
a) their occupation
b) closed to the public
c) free of charge
d) played for enjoyment

Which of the following help create the excitement and enthusiasm that make the games what they are:
a) team owners
b) coaches
c) trainers
d) spectators

Which of the following is an example of marketing the sport event
a) Holding a race for a charitable organization
b) selling food products to a concession stand
c) delivering exercise bikes to retailers
d) distributing information about a NASCAR race

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of _________________marketing
a) target
b) mass
c) event
d) direct

One characteristic of event marketing involves promoting and selling a(n)
a) tangible product
b) unique experience
c) nonperishable item
d) physical appeal

A characteristic of an event is that it is produced and consumed
a) during planned intervals
b) at the same time
c) by the same group of people
d) in unemotional ways

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to a
a) cultual norms and values
b) class and gender relations
c) popular athletes
d) significant others

One of the primary reasons that people are motivated to attend arena football games is the
a) instant-replay
b) affordable ticket prices
c) low scores
d) prime-time, network television exposure

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's __________________value.
a) financial
b) entertainment
c) economic
d) physical

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