Marketing Principles Ch. 2 Question Preview (ID: 10291)


Marketing Principles. TEACHERS: click here for quick copy question ID numbers.

An ________ is an analysis of outside influences that may have an impact on an organization.
a) Marketing survey
b) Market research
c) Market testing
d) Environmental scan

A formal, written document that directs a company’s activities for a specific period of time is called a(n) ________. (10 points)
a) Multi-purpose strategy
b) Marketing plan
c) Strategic mission
d) Mission marketing

Involves grouping people with similar lifestyles, as well as shared attitudes, values and opinions.
a) Psychographics
b) Market segmentation
c) Demographics
d) Mass marketing

The process of classifying people who form a given market into even smaller groups is called what?
a) Psychographics
b) Market segmentation
c) Demographics
d) Mass marketing

Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.
a) Psychographics
b) Market segmentation
c) Demographics
d) Mass marketing

Involves using a single marketing strategy to reach all consumers.
a) Psychographics
b) Market segmentation
c) Demographics
d) Mass marketing

The projection of probable, future sales in units or dollars.
a) Sales forecast
b) Geographics
c) Performance standards
d) Disposable income

Refers to segmentation of the market based on where people live.
a) Sales forecast
b) Geographics
c) Performance standards
d) Disposable income

An expectation for performance that reflects the plan’s objectives.
a) Sales forecast
b) Geographics
c) Performance standards
d) Disposable Income

Is the money left after taking out taxes.
a) Sales forecast
b) Geograsphic
c) Performance standards
d) Disposable income

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 10291 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links