Basic Marketing Test: Question Preview (ID: 10206)

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Select the statement that best describes marketing...
a) Marketing is the process of advertising and selling products.
b) Marketing is the process of advertising goods and services.
c) Marketing: process of planning, pricing, promoting, selling and distributing ideas good services.
d) Marketing is the process of deciding what to sell.

What is a target market?
a) A group of people who have enough money to buy a certain product.
b) A business-to-business market
c) A company's market share.
d) A group of people most likely to become customers.

What are the economic utilities that relate to marketing?
a) Form, Place, Time, Possession and Information utility.
b) Form, place, time and promotion utility.
c) Market share, target market and customer profile
d) Distribution, financing, information management, promotion and selling.

What are the components of the marketing mix?
a) Form, place time, possession and information.
b) Product, Price, Place, and Promotion
c) Product, Price, and Place
d) None of the above.

What are the functions of marketing?
a) Distribution and Financing
b) Pricing, selling, and product/service management.
c) Marketing information management and promotion.
d) All of the above.

What are the components of a SWOT analysis?
a) An analysis of strengths, weaknesses, opportunities and tactics.
b) An analysis of strengths, weaknesses, opportunities and threats.
c) An analysis of business opportunities.
d) A company profile

What is demographics?
a) The statistics that describe a population in terms of personal characteristics.
b) A population's median age.
c) Statistics that describe how much money people have.
d) Generation Y.

What is a marketing plan?
a) An executive summary.
b) Sales forecast.
c) A set of performance standards.
d) A written document that describes a company's marketing activities.

A name, term, design, symbol or combination of these elements that identifies a business, product, or service and distinguishes it from its competitors refers to...
a) Advertising
b) Brand
c) Marketing
d) Logo

Which of the following is NOT a form of business ownership?
a) Sole Proprietorship
b) Partnership
c) Retailer
d) Corporation

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