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The owner of a miniature golf business provides her customers with?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
Which of the following utilities is not directly related to marketing?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
Which economic utility increased when fast food restaurants began accepting credit cards?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
a service
Caucasian
psychographic
demographics
market research
place
Possession Utility
form utility
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