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Marketing Review March 2012
Test Description: Introduction to Marketing Functions of Marketing Market Utilities The Marketing Plan Market Segmentation Promotion and Promotional Mix
Instructions: Answer all questions to get your test result.
1) The owner of a miniature golf business provides her customers with?
A
a service
B
a promotion
C
an exchange
D
a good
2) Which economic utility increased when fast food restaurants began accepting credit cards?
A
Place Utility
B
Possession Utility
C
Information Utility
D
Form Utility
3) At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
A
market research
B
informational utility
C
marketing mix
D
product planning
4) Which of the following utilities is not directly related to marketing?
A
place utility
B
possession utility
C
informational utility
D
form utility
5) After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...
A
a target market
B
a consumer
C
a possession utility
D
a customer
6) The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
A
product benefits
B
psychographics
C
geographics
D
demographics
7) Which of the following purchases would most likely be made with discretionary income?
A
magazine subscriptions
B
underwear and socks
C
a three-bedroom house
D
fruits and vegetables
8) The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
A
price
B
place
C
promotion
D
product
9) The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?
A
product benefits
B
geographic
C
demographic
D
psychographic
10) According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
A
African-American
B
Asian-American
C
Hispanic
D
Caucasian
*select an answer for all questions
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