Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
How can researchers protect the integrity of the marketing information they collect?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
What is an example of marketing information that a business could gather by surveying its customers?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
A major credit card company has hired a marketing-research firm to do a survey regarding the use of consumer credit. Is it ethical to use the information in a marketing campaign?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
Which characteristic of marketing information is represented by: "Benefits of using information should be greater than the expense of gathering the data used to generate the info"
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
Which situation is an example of SUGGING?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
Why do marketers continue to gather information?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
How can using a database to track its customers' preferences and buying habits help a business?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
How can businesses place a cookie on a user's hard drive when the user visits the business's web site?
The marketing environment is constantly changing.
No, businesses should not undertake any non-research activities involving data collected.
Builds strong, loyal customer relationships
A marketer tells a customer that s/he is conducting research and then begins a sales pitch.
To customize its marketing efforts
Cost-effectiveness
By interpreting it correctly
Location of the company's market
Check it!