Which situation is an example of SUGGING?

How can using a database to track its customers' preferences and buying habits help a business?

How can businesses place a cookie on a user's hard drive when the user visits the business's web site?

Why do many businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent?

A major credit card company has hired a marketing-research firm to do a survey regarding the use of consumer credit. Is it ethical to use the information in a marketing campaign?

What is an important ethical issue involved with the collection and use of marketing information?

How can researchers protect the integrity of the marketing information they collect?

Why do marketers continue to gather information?

Which characteristic of marketing information is represented by: "Benefits of using information should be greater than the expense of gathering the data used to generate the info"

What is an example of marketing information that a business could gather by surveying its customers?

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