Marketing I - Chapter 4 Review 3

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Factors that affect a global environmental scan include:

All of the following are economic factors that affect a global environmental scan except:

Company's use of an existing product or promotion from which changes are made.

Selling the same product and using the same promotion methods in all countries

Large corporations that have operations in several countries.

All of the following are socio-cultural factors that affect a global environmental scan except:

Involves creating specially designed products or promotions for certain countries or regions.

When considering the technological factors that affect a global environmental scan, the following should be considered: