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Marketing I - Chapter 4 Review 3
Test Description: Chapter 4 - Review 3
Instructions: Answer all questions to get your test result.
1) Large corporations that have operations in several countries.
A
Joint Venture
B
Labor Force
C
Multinationals
D
Mini-Nationals
2) Midsize or smaller companies that have operations in foreign countries.
A
Nike
B
Apple
C
Mini-Nationals
D
Multinationals
3) Factors that affect a global environmental scan include:
A
All of the above
B
Political and Economic
C
Socio-cultural
D
Technological
4) Political factors include:
A
All of the above
B
Any other laws that impact a company's operations.
C
Trade Regulations and Agreements
D
Government Stability
5) All of the following are economic factors that affect a global environmental scan except:
A
Labor Force
B
Language
C
Taxes
D
Infrastructure
6) All of the following are socio-cultural factors that affect a global environmental scan except:
A
Language
B
Employee Benefits
C
Religious Observances
D
Holidays
7) When considering the technological factors that affect a global environmental scan, the following should be considered:
A
Use of voicemail
B
Use of computers and fax machines
C
Use of wireless phones
D
All of the above
8) Selling the same product and using the same promotion methods in all countries
A
Adaptation
B
Customization
C
Globalization
D
Global Scan
9) Company's use of an existing product or promotion from which changes are made.
A
Adaptation
B
Customization
C
Global Scan
D
Economic Indicators
10) Involves creating specially designed products or promotions for certain countries or regions.
A
Standard of Living
B
Globalization
C
Infrastructure
D
Customization
*select an answer for all questions
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