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Which of the following is NOT a type of direct marketing?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What is the typical length range for a TV advertisement?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What does frequency refer to in advertising?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What is a trade publication primarily used for?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
To reach customers, advertising uses a set format that is defined in terms of:
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What does the term impression refer to in advertising?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What does transit advertising primarily refer to?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
What is a primary disadvantage of transit advertising?
Time and space
Outdoor Advertising
30-60 seconds
Providing industry-specific news and information
Advertisement on moving vehicles like buses and taxis
The number of times an ad is displayed
The number of times a consumer is exposed to an advertisement
It can be easily ignored or overlooked
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