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What does the term impression refer to in advertising?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
To reach customers, advertising uses a set format that is defined in terms of:
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
What is a trade publication primarily used for?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
What is a primary disadvantage of transit advertising?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
What is the primary purpose of promotional advertising?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
Which of the following is NOT a type of direct marketing?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
What does transit advertising primarily refer to?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
Which are the three types of radio advertising?
To increase sales or awareness of a product or service
It can be easily ignored or overlooked
The number of times an ad is displayed
Providing industry-specific news and information
Outdoor Advertising
Time and space
Network radio ad, national spot radio ad, and local radio ad
Advertisement on moving vehicles like buses and taxis
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