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Unit 11 Advertising - Parts 1 And 2 Review
Test Description: Review for the test! :)
Instructions: Answer all questions to get your test result.
1) What is the primary purpose of promotional advertising?
A
To provide educational content
B
To inform the public about new laws
C
To entertain the audience
D
To increase sales or awareness of a product or service
2) What does transit advertising primarily refer to?
A
Advertisement on moving vehicles like buses and taxis
B
Advertisement on social media platforms
C
Advertisement on billboards along highways
D
Advertisement on television
3) What does frequency refer to in advertising?
A
The cost of a campaign
B
The quality of a campaign
C
The number of times a consumer is exposed to an advertisement
D
The length of a campaign
4) What does the term impression refer to in advertising?
A
The number of clicks on an ad
B
The cost of creating an ad
C
The number of times an ad is displayed
D
The number of sales made from an ad
5) What is a trade publication primarily used for?
A
Providing industry-specific news and information
B
Providing entertainment news
C
Providing general news coverage
D
Educating children
6) Which of the following is NOT a type of direct marketing?
A
Outdoor Advertising
B
Telemarketing
C
Email Marketing
D
Social media marketing
7) What is the typical length range for a TV advertisement?
A
60-90 seconds
B
15-30 seconds
C
30-60 seconds
D
10-15 seconds
8) To reach customers, advertising uses a set format that is defined in terms of:
A
Time and space
B
Production techniques
C
Location
D
Quality and quantity
9) Which are the three types of radio advertising?
A
National radio ad, mass radio ad, and network radio ad
B
Network radio ad, national spot radio ad, and local radio ad
C
Mass radio ad, transit radio ad and network radio ad
D
Mass radio ad, national spot radio ad, and local radio ad
10) What is a primary disadvantage of transit advertising?
A
It lacks visual appeal
B
It offers frequent exposure
C
It is cost-effective
D
It can be easily ignored or overlooked
*select an answer for all questions
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