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Since the 1970s sponsorship has grown due to:
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
The International Olympic Committee is an example of a(n):
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
Sponsorship involves
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
The event triangle consists of the:
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
Companies sponsor entities because sponsorships:
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
The first major league sport sponsored by corporations was the:
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
The audience benefits from sponsorships through:
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
Kellogg’s markets most of its cereals toward children. In this case, the children are the
MLB
Increase sales.
governing body
Exposure to new products
A ban of tobacco and alcohol ads.
Audience, entity, and sponsor
audience
A marketing exchange
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